JOACHIM VOSGERAU
Courses a.y. 2023/2024
30295 PSYCHOLOGY OF MARKETING
30332 MARKETING RESEARCH SKILLS FOR PUBLIC POLICY
40326 EXPERIMENTAL METHODS
Courses previous a.y.
Biographical note
I earned my Ph.D. from INSEAD, France. From 2005 to 2013 I was assistant professor at the Tepper School of Business at Carnegie Mellon University, where I was also co-director of the Center for Behavioral and Decision Research. From 2013 to 2015 I was full professor at Tilburg University’s School of Economics and Management, Netherlands. Since 2015, I am full professor at Bocconi University and serve as director of Bocconi’s Experimental Laboratory for the Social Sciences (BELSS).I teach marketing and research methods at the undergraduate, graduate, and MBA level, and managerial decision making at the MBA and executive level.
Research interests
My research interests are in the realm of consumer behavior, with a specific interest in decision making and preferences under uncertainty, self-control, and research methodology.
Selected Publications
The public’s overestimation of immorality of formerly incarcerated people
JOURNAL OF EXPERIMENTAL CRIMINOLOGY, 2022
Exerting self-control ≠ sacrificing pleasure
JOURNAL OF CONSUMER PSYCHOLOGY, 2020
99% impossible: a valid, or falsifiable, internal meta-analysis
JOURNAL OF EXPERIMENTAL PSYCHOLOGY. GENERAL, 2019
Extreme malleability of preferences: absolute preference sign changes under uncertainty
JOURNAL OF BEHAVIORAL DECISION MAKING, 2019
Differential discounting and present impact of past information
JOURNAL OF EXPERIMENTAL PSYCHOLOGY. GENERAL, 2018
When and why randomized response techniques (fail to) elicit the truth
ORGANIZATIONAL BEHAVIOR AND HUMAN DECISION PROCESSES, 2018
More similar but less satisfying: comparing preferences for and the efficacy of within- and cross-category substitutes for food
PSYCHOLOGICAL SCIENCE, 2016
Selective sensitization: consuming a food activates a goal to consume its complements
JOURNAL OF MARKETING RESEARCH, 2016
You call it "self-exuberance"; I call it "bragging": miscalibrated predictions of emotional responses to self-promotion
PSYCHOLOGICAL SCIENCE, 2015