PAK YAN CHOI

Patrick Choi is an Assistant Professor of Marketing at Bocconi University. He holds a BS in Computer Science, a BS and a MS in Electrical and Computer Engineering, a PhD in Marketing from Carnegie Mellon University.

His research interests lie in the markets for digital information and media products, and in the interaction among distribution channels. His research applications include entertainment, retail, and technology industries.

2017 – Present: Assistant Professor of Marketing, Bocconi University

2017: PhD in Marketing, Carnegie Mellon University

Topics: Interactions among distribution channels, Markets for digital information and media products, Industrial organization

Methodology: microeconometrics, game theory, machine learning, text and image analysis