KURT PAUL MUNZ
Insegnamenti a.a. 2020/2021
20216 MARKETING MANAGEMENT - ADVANCED
40398 CONSUMER BEHAVIOUR I
Note biografiche
Ph.D. New York University Leonard N. Stern School of Business - Marketing, 2020
M.Phil. New York University Leonard N. Stern School of Business - Marketing, 2018
M.A. New York University - Psychology, 2014
B.S. Rensselaer Polytechnic Institute - Communication, 2005
Curriculum Accademico
2020- Assistant Professor of Marketing – Università Bocconi
Aree di interesse scientifico
Consumer Judgment & Decision Making
Auditory Information Processing
Choice Architecture in Emerging Technology Platforms
Consumer Rationalization
Pubblicazioni
Munz, Kurt P., Minah H. Jung, and Adam L. Alter (2020) “Name Similarity Encourages Generosity: A Field Experiment in Email Personalization,” Marketing Science, 39 (6), 1071-1091.