KURT PAUL MUNZ

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Ph.D.       New York University Leonard N. Stern School of Business - Marketing, 2020

M.Phil.    New York University Leonard N. Stern School of Business - Marketing, 2018

M.A.        New York University - Psychology, 2014

B.S.         Rensselaer Polytechnic Institute - Communication, 2005

2020-      Assistant Professor of Marketing – Università Bocconi

Consumer Judgment & Decision Making
Auditory Information Processing
Choice Architecture in Emerging Technology Platforms
Consumer Rationalization
 

Munz, Kurt P., Minah H. Jung, and Adam L. Alter (2020) “Name Similarity Encourages Generosity: A Field Experiment in Email Personalization,” Marketing Science, 39 (6), 1071-1091.