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ALESSANDRO ARBORE

Alessandro Arbore
Docente Associate Professor SDA
Dipartimento di Marketing
 

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Insegnamenti a.a. 2017/2018

10445 GOING TO THE MARKET
10583 TELECOM CASE- BUSINESS CASE
10632 TUTORIAL MKTG - PART 3
10781 BASIC MARKET STRATEGY
10862 FF - MARKETING MANAGEMENT
10900 DL - MARKETING MANAGEMENT
10928 ANALISI E COSTRUZIONE DEL VALORE
10969 MARKETING FOR GROWTH
11006 FF - STRATEGIC MARKETING
11007 DL - STRATEGIC MARKETING
11295 SERVICE AND VALUE
11490 CONCENTRATION IMPRENDITORIALITA'
11555 MARKETING - PREPARATORY COURSE
20206 STRATEGIC MARKETING AND MARKETING PLAN - MODULE 2
20216 MARKETING MANAGEMENT - ADVANCED

Insegnamenti a.a. precedenti


Note biografiche

Nato il 26 marzo 1972. Laureato in Economia aziendale presso l'Università Bocconi con specializzazione in Marketing (1996). Master in Telecomunicazioni presso la George Washington University, Washington DC (2000). PhD in Public Policy presso la George Washington University (2002). Visiting Scholar presso la Wharton Business School, University of Pennsylvania (2007-2008)


Curriculum Accademico

SDA Associate Professor in Management Practice. Direttore dell'Executive Master in Marketing and Sales (EMMS). Docente presso il Dipartimento di Marketing. Svolge attività di ricerca presso il CERMES.


Aree di interesse scientifico

Marketing strategico e generazione del valore.
I processi di adozione e diffusione delle nuove tecnologie.
Analisi del comportamento del consumatore.
 


Pubblicazioni principali

- "Competitive Strategies. Managing the Present, Imagining the Future”, Palgrave Macmillan, 2013 (con E. Valdani).

- “Loyalty Program Structure and Consumers’ Perceptions of Status: Feeling Special in a Grocery Store?” (con. Z. Estes), Journal of Retailing and Consumer Services, 2013.

- “Rejuvenating Importance-Performance Analysis” (con B. Busacca), Journal of Service Management, volume 22, nr. 3, pp. 409-430, 2011.

- "The impact of trial on technology adoption: the case of mobile TV” (con I. Soscia e C. Hofacker). Journal of Research in Interactive Marketing, Vol. 5, Issue 2/3, pp.226 – 238, 2011.

- Loyalty Building, Relational Trade Offs and Key Service Employees: the Case of Radio DJ's (con P. Guenzi e A. Ordanini), Journal of Service Management, volume 20, number 3, 2009.

- Customer satisfaction and dissatisfaction in retail banking: Exploring the asymmetric impact of attribute performances (con B. Busacca). Journal of Retailing and Consumer Services, Vol. 16, Issue 4, 2009.

- "Strategie competitive. Giochi di movimento, imitazione e posizione", con Enrico Valdani. Egea, 2008.

- "Il mercato family per la banda larga: i driver e gli ostacoli all’adozione". Egea, 2007.

- Strategies of Imitation: An Insight (con E. Valdani), Problems and Perspectives in Management, n. 4, 2007.

- Technology-Supported Education: Old Questions For New Strategies (con M. Addis e F. Zerbini), Innovative Marketing, n. 3, 2006.

- Broadband Divide Among SMEs: The Role of Size, Location and Outsourcing Strategies (con A. Ordanini), International Small Business Journal, Volume 24 Issue 1, 2005.

- Environmental Drivers of E-Business Strategies among SMEs. In: Handbook of Research on Global Diffusion of Broadband Data Transmission, a cura di Y. K. Dwivedi, Information Science Reference: Hershy, NY, 2008.

- External Pressures for Adoption of ICT Services among SMEs (con A. Ordanini). In: Handbook of Research on Global Diffusion of Broadband Data Transmission, a cura di Y. K. Dwivedi, Information Science Reference: Hershy, NY, 2008.

- Universal Internet Access Under an Ethical Lens, in Encyclopedia of Information Ethics and Security, a cura di M. Quigley, IGI Publishing, 2007.

- External Pressures for E-business Inclusion and E-business Involvement among SMEs: an Empirical Study (con A. Ordanini). In Current Issues in E-Business Research, 2005, Rotterdam: DocVision.

- Local Loop Unbundling: Critical Issues. In Encyclopedia of Multimedia Technology and Networking, Idea Group Publishing, 2005.

- Cap. 2, 3 e 7 del libro "ICT e piccole e medie imprese: un’analisi dei processi di adozione e di implementazione". Egea, 2005.