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29 maggio 2013 ore 12:45 - 14:30
TBD
Via Roentgen 1, 4th floor, room 4.E4.SR03
Rebecca Slotegraaf, Kelley School of Business, Indiana University
Dal 12 giugno 2013 ore 12:45 - Al 12 giugno 2012 ore 14:30
Crowdsourcing for New Product Ideas with Pescher & Fuller and Origin of New Product Ideas with Mazursky and Rosenzweig
Gerard Tellis, Professor of Marketing, USC Marshall School of Business