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Course 2020-2021 a.y.

20595 - BUSINESS ANALYTICS

DSBA
Department of Management and Technology

Course taught in English


Go to class group/s: 23

DSBA (8 credits - I sem. - OB  |  SECS-P/08)
Course Director:
ALFONSO GAMBARDELLA

Classes: 23 (I sem.)
Instructors:
Class 23: ALFONSO GAMBARDELLA


Mission & Content Summary
MISSION

This course focuses on how to make data-driven decisions in a business context. Specifically, it is divided in two parts. The first part discusses the basics of managerial theories such that students learn how to formulate their business strategies and actions. This first theoretical block paves the way for the second part of the course in which the students learn how to apply analytical tools to make theory-based and data-driven decisions. In particular, this part of the course focuses on theoretical and practical aspects of data analysis aimed at finding causal relationships that can be useful in directing managerial action. The overarching goal is to provide the students with an analytical framework to make decisions like investment decisions, the launch of an innovation, the creation of a start-up. The approach can be employed both in smaller firms and start-ups, or larger companies. The course follows a practical flavor and involves concrete uses of data and real-world examples from leading companies. Attending students will have the chance to engage in a group project, where real managerial problems have to be tackled. The performance in the projects counts as part of the student’s evaluation for the course.

CONTENT SUMMARY
  • Theory of the firm.
  • The use of theory and data to build analytical frameworks to make managerial decisions.
  • Methods and instruments to test and predict the results of managerial actions.
  • Understanding the difference between correlation causality in making managerial decisions.
  • Application of technique to nail down causal relations to make managerial decisions.
  • Building experiments to make informed managerial decisions.
  • Use of textual and machine learning tehniques to make managerial decisions.

Intended Learning Outcomes (ILO)
KNOWLEDGE AND UNDERSTANDING
At the end of the course student will be able to...
  • Learn about the most important theories in management, and their application to practical managerial problems and contexts.
  • Learn how to use theory and data to build analytical frameworks to make practical managerial decisions.
  • Learn methods and instruments to test and predict the results of managerial actions, and make the underlying managerial decisions in more informed ways.
  • Learn to nail down causal relations to make managerial decisions, and build experiments to make such decisions.
  • Learn textual and machine learning tehniques to make managerial decisions.
APPLYING KNOWLEDGE AND UNDERSTANDING
At the end of the course student will be able to...
  • Master managerial theories to make managerial decisions.
  • Develop theories and use data to make data-driven managerial decisions.

Teaching methods
  • Face-to-face lectures
  • Exercises (exercises, database, software etc.)
  • Group assignments
  • Interactive class activities (role playing, business game, simulation, online forum, instant polls)
DETAILS
  • Lectures.
  • Practical activities: formulation of theories about innovation decisions, and test with actua data using relevant software.
  • Class project developed by groups of students and discussed at different points in time in class with the instructor and the other students.

Assessment methods
  Continuous assessment Partial exams General exam
  • Written individual exam (traditional/online)
  •     x
  • Individual assignment (report, exercise, presentation, project work etc.)
  •     x
  • Group assignment (report, exercise, presentation, project work etc.)
  •     x
  • Active class participation (virtual, attendance)
  •     x
    ATTENDING STUDENTS
    • Group project: 60%
    • Final exam: 35%
    • Class participation: 5%   

    An attending student is a student who participated in no less than 25 classes. Class attendance is strongly encouraged.

    NOT ATTENDING STUDENTS

    Only written final exam.


    Teaching materials
    ATTENDING STUDENTS

     

    • Lecture slides & handouts
    • Material referenced in the slides & handouts

     

     

    NOT ATTENDING STUDENTS

    The material for the preparation of the exam as a non-attending student is the course material listed above for attending students.

    Last change 31/07/2020 11:34