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Course 2020-2021 a.y.

30571 - FASHION COLLECTIONS AND SUSTAINABILITY

CLEACC
Department of Management and Technology

Course taught in English

Go to class group/s: 31

CLEACC (6 credits - II sem. - OBS  |  SECS-P/07)

Classes: 31 (II sem.)
Instructors:
Class 31: PAOLA ANNA VARACCA CAPELLO


Mission & Content Summary
MISSION

The course “Fashion collections and sustainability” offers CLEACC students the opportunity to understand the fashion & luxury world by providing a general framework of the sectors, the companies and the brands, then going into depth in two key areas: the merchandising process (from the point of view of brand building of the seasonal offer) and the sustainability structural trend. Both these topics are strategic today: the development of collections needs to match the rapidity of the industry and the omnichannel approach, and sustainability is becoming a key factor for the fashion system.

CONTENT SUMMARY

The course:

- provides an overview of the fashion system and a detailed industry analysis;

- analyzes the main business logic and business models in fashion;

- deepens the concept of the fashion cycle and innovation, the pipeline and its timing;

- describes the seasonal strategies at the level of the product (with relation to distribution and communication);

- describes the role of merchandiser, the collection plan, the sales campaign, merchandising vs other department, the role of buyer;

- examines the topic of Corporate Social Responsibility as a new model to integrate the ethical and aesthetic dimensions with the economic, in order to create new competitive advantage.


Intended Learning Outcomes (ILO)
KNOWLEDGE AND UNDERSTANDING
At the end of the course student will be able to...

At the end of the course student will be able to...

Understand what is behind the fashion and luxury brands in terms of variety of business

models and brand typologies.

Understand the concept of sustainability, in a very complex pipeline and considering customers’ expectations.

Understand the complexity of the process related to the development of the new seasonal offer.

Learn about different key roles in fashion companies: merchandiser, buyer, sustainability manager.

APPLYING KNOWLEDGE AND UNDERSTANDING
At the end of the course student will be able to...

At the end of the course student will be able to...

Evaluate if they would like to get a job in this world and to acquire the basic

competences to start as junior.

Recognize some of the main issues and problems that characterize fashion companies.

Apply strategic concepts, such as: vertical integration, diversification, growth strategies,

industry analysis, consumer segmentation, and brand positioning.


Teaching methods
DETAILS

Lectures: theoretical concepts and managerial models.

Case discussions: application of theories and managerial models to real cases.

Guest speakers: sharing experience with managers/entrepreneurs/professionals.


Assessment methods
ATTENDING STUDENTS

For attending students the final grade is based on:

-75% written exam composed of multiple-choice and true/false questions.

-25% group project (team made of 5-6 people).

The written test will be based on the teaching material distributed in class and available on BB (and the books listed below).

 

The group assignment will be a short essay (PPT format, 15 slides), focused on the critical analysis of one of the course topics, applied to a concrete business case, chosen by the student.

NOT ATTENDING STUDENTS

For non-attending students the final grade is based on the written exam on the three books listed below. It is composed of multiple-choice and true/false questions.


Teaching materials
ATTENDING STUDENTS

-N. MISANI, P.VARACCA CAPELLO (2017), “Fashion Collections: Product Development and Merchandising”, EGEA

-F. R. RINALDI (2019): Fashion Industry 2030, Bocconi University Press

NOT ATTENDING STUDENTS

-N. MISANI, P.VARACCA CAPELLO (2017), “Fashion Collections: Product Development and Merchandising”, EGEA

-F. R. RINALDI (2019): Fashion Industry 2030, Bocconi University Press

-F. R. RINALDI, S. TESTA  (2014): The Responsible Fashion Company, Greenleaf Publishing - Routledge

Last change 15/07/2020 12:57