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Insegnamento a.a. 2011-2012

20335 - IMPRENDITORIALITA' E BUSINESS PLANNING / ENTREPRENEURSHIP AND BUSINESS PLANNING


CLMG - M - IM - MM - AFC - CLAPI - CLEFIN-FINANCE - CLELI - ACME - DES-ESS - EMIT
Dipartimento di Management e Tecnologia / Department of Management and Technology

Insegnamento offerto anche in modalita' e-learning (cl. 33)



Per la lingua del corso verificare le informazioni sulle classi/
For the instruction language of the course see class group/s below

CLMG (6 cfu - I sem. - OP  |  SECS-P/07) - M (6 cfu - I sem. - OP  |  SECS-P/07) - IM (6 cfu - I sem. - OP  |  SECS-P/07) - MM (6 cfu - I sem. - OP  |  SECS-P/07) - AFC (6 cfu - I sem. - OP  |  SECS-P/07) - CLAPI (6 cfu - I sem. - OP  |  SECS-P/07) - CLEFIN-FINANCE (6 cfu - I sem. - OP  |  SECS-P/07) - CLELI (6 cfu - I sem. - OP  |  SECS-P/07) - ACME (6 cfu - I sem. - OP  |  SECS-P/07) - DES-ESS (6 cfu - I sem. - OP  |  SECS-P/07) - EMIT (6 cfu - I sem. - OP  |  SECS-P/07)
Docente responsabile dell'insegnamento/Course Director:
CARMELO CENNAMO

Classi: 31 (I sem.)
Docenti responsabili delle classi:
Classe 31: CARMELO CENNAMO

Classe/i impartita/e in lingua italiana

Obiettivi formativi del corso

Il corso si basa sulla costruzione in team di un business plan realistico e sulla sua efficace presentazione ad ipotetici investitori. Le idee di business su cui si basano i business plan sono individuate o sviluppate dai partecipanti. Il principale obiettivo del corso consiste nello stimolare negli studenti la capacità di comprendere e di gestire le principali problematiche inerenti l'avvio e il successivo sviluppo di una nuova impresa, con un approccio orientato alla pratica. Le attività sono dunque volte in primo luogo a creare nei partecipanti una forte tensione verso l'imprenditorialità, verificando e sviluppando le capacità imprenditoriali di ciascuno e fornendo gli elementi cognitivi e manageriali necessari a svolgere al meglio l'attività imprenditoriale. Vengono poi affrontati i temi dell'individuazione di opportunità imprenditoriali promettenti, delle analisi necessarie a costruire un business plan efficace, della criticità delle strategie di ingresso e del controllo economico-finanziario per la sopravvivenza e la crescita dell'iniziativa imprenditoriale.


Programma sintetico del corso
  • Identificazione e valutazione di opportunità imprenditoriali
  • Formazione dei teams e presentazione delle idee di business dei partecipanti
  • La struttura e i contenuti del business plan
  • Analisi di mercato e segmentazione; analisi di prodotto; analisi competitiva
  • Analisi dei punti di forza e risorse critiche
  • Concettualizzazione del Business Model
  • Il finanziamento delle nuove iniziative imprenditoriali e il rapporto con gli investitori
  • La gestione della crescita e l'appropriazione del valore creato
  • Comunicare e presentare il business plan in modo efficace
  • La valutazione delle nuove iniziative imprenditoriali e del business plan

Descrizione dettagliata delle modalità d'esame

Per i frequentanti

  • Valutazione contenuti e presentazione del progetto di gruppo: 40%
  • Valutazione contributo individuale al progetto di gruppo: 20%
  • Assignments individuali (e contributo alle discussioni in classe): 40%

Per i non frequentanti
Esame scritto con domande aperte concettuali su argomenti trattati dai libri di testo su indicati (domande selezione a random) e su possibili brevi business cases.


Testi d'esame

Per i frequentanti

  • BYGREVE & ZACHARAKIS, Entrepreneurship, John Wiley and Sons, 2010.

Letture opzionali:

  • Aaker, D., Developing business strategies. John Wiley & Sons, 6th edition, 2001.
  • Stutely, R., Il business plan. Prentice Hall Financial Times. 2a edizione, 2008.
  • Materiale (casi e letture) presente su Course Reserve e Weblearning.

Per i non frequentanti

  • Bygreve & Zacharakis, Entrepreneurship. John Wiley and Sons, 2010
  • C. Salvato, Le opportunità imprenditoriali, Milano, Guerini,2003
  • J.W. Mullins, The new business road test. What entrepreneurs and executives should do before writing a business plan, Prentice Hall Financial Times, 2006.
  • Borello, Il business plan. Dalla valutazione dell'investimento alla misurazione dell'attivita' d'impresa, Terza Edizione. McGraw-Hill, 2005.
Entrepreneurship. John Wiley and Sons, 2010
Modificato il 16/11/2011 18:01

E-learning class-group
Instructors:
Class 33: CARMELO CENNAMO

Class group/s taught in English

Course Objectives

This course is based on a teamwork aimed at developing and effectively presenting a realistic business plan. Business ideas on which business plans are based will be identified or developed by participants. The aim of this course is to stimulate student's ability in understanding and managing the main issues inherent in starting and developing a new business, with a practice-oriented approach. Course activities are aimed at developing a strong commitment towards entrepreneurship, assessing and developing student's entrepreneurial capacities, and the cognitive and managerial elements which are necessary in order to effectively carry out an entrepreneurial activity. The course deals with the recognition of promising entrepreneurial opportunities, with the analyses necessary to develop an effective business plan, with the relevance of entry strategies and of financial controls in order to foster a new venture's survival and prosperity.


Course Content Summary
  • Opportunity identification and evaluation
  • Teams formation and presentation of students' business ideas
  • Business development plan: structure and content
  • Market analysis and segmentation. Product analysis. Competitive analysis
  • Identification of strengths and other critical resources/competences
  • Conceptualization of the Business Model
  • Financing new ventures and relationships with investors
  • Managing growth and harvesting
  • Communicating and presenting the business plan effectively
  • Crafting and assessing the business development plan

Detailed Description of Assessment Methods
Attending students
  • Evaluation of group-project contents and presentation: 40%.
  • Evaluation of individual contribution to group-project: 20%.
  • Individual assignments: 40%.

Non attending students

Written exam with open, conceptual questions on subjects covered by indicated textbooks (randomly) and on possible short business cases.

Textbooks

Per i frequentanti

  • BYGREVE & ZACHARAKIS, Entrepreneurship, John Wiley and Sons, 2010.

Letture opzionali:

  • Aaker, D. Developing business strategies. John Wiley & Sons, 6th edition, 2001.
  • Stutely, R, Il business plan. Prentice Hall Financial Times. 2a edizione, 2008.
  • Materiale (casi e letture) presente su Course Reserve e Weblearning.

Per i non frequentanti

  • Bygreve & Zacharakis: Entrepreneurship. John Wiley and Sons, 2010
  • C. Salvato, Le opportunità imprenditoriali, Milano, Guerini,2003
  • J.W. Mullins, The new business road test. What entrepreneurs and executives should do before writing a business plan, Prentice Hall Financial Times, 2006.
  • Borello, Il business plan. Dalla valutazione dell'investimento alla misurazione dell'attivita' d'impresa, Terza Edizione. McGraw-Hill, 2005.
Last change 17/11/2011 16:53

Classes: 32 (I sem.)
Instructors:
Class 32: CARMELO CENNAMO

Class group/s taught in English

Course Objectives

This course is based on a teamwork aimed at developing and effectively presenting a realistic business plan. Business ideas on which business plans are based will be identified or developed by participants. The aim of this course is to stimulate student's ability in understanding and managing the main issues inherent in starting and developing a new business, with a practice-oriented approach. Course activities are aimed at developing a strong commitment towards entrepreneurship, assessing and developing student's entrepreneurial capacities, and the cognitive and managerial elements which are necessary in order to effectively carry out an entrepreneurial activity. The course deals with the recognition of promising entrepreneurial opportunities, with the analyses necessary to develop an effective business plan, with the relevance of entry strategies and of financial controls in order to foster a new venture's survival and prosperity.


Course Content Summary
  • Opportunity identification and evaluation
  • Teams formation and presentation of students' business ideas
  • Business development plan: structure and content
  • Market analysis and segmentation. Product analysis. Competitive analysis
  • Identification of strengths and other critical resources/competences
  • Conceptualization of the Business Model
  • Financing new ventures and relationships with investors
  • Managing growth and harvesting
  • Communicating and presenting the business plan effectively
  • Crafting and assessing the business development plan

Detailed Description of Assessment Methods

Attending students

  • Evaluation of group-project contents and presentation: 40%.
  • Evaluation of individual contribution to group-project: 20%.
  • Individual assignments (and participation to class discussions): 40%.

Non attending students

Written exam with open, conceptual questions on subjects covered by indicated textbooks (randomly) and on possible short business cases.

Textbooks

Attending students  

  • BYGREVE & ZACHARAKIS, Entrepreneurship, John Wiley and Sons, 2010.
  • Aaker, D. Developing business strategies. John Wiley & Sons, 6th edition, 2001.
  • Stutely, R. Il business plan. Prentice Hall Financial Times. 2a edizione, 2008.
  • Materiale (casi e letture) presente su Course Reserve e Weblearning.

Non attending students 

  • BYGREVE & ZACHARAKIS, Entrepreneurship, John Wiley and Sons, 2010.
  • R.G. MCGRATH, I.C. MACMILLAN, The entrepreneurial mindset, Cambridge, MA: Harvard University Press, 2000.
  • J.W. MULLINS, The new business road test. What entrepreneurs and executives should do before writing a business plan, Prentice Hall - Financial Times, 2006.
  • Entrepreneur's Toolkit: Tools and Techniques to Launch and Grow Your New Business, Cambridge, MA: Harvard University Press (Harvard Business Essentials), 2005.
Last change 16/11/2011 18:10