20435 - PROJECT AND EVENT MANAGEMENT

The objective of the course is to increase your awareness and understanding of, and ability to apply theories, concepts, frameworks, methods and instruments regarding project and team management in the cultural industry. We seek to do this not only by presenting a mix of ‘state of the art’ theory and practical examples, but primarily by letting students identify, apply and critically reflect upon such information.

The course is focused on the management of projects in the so-called cultural industries, such as cultural heritage, media, entertainment, fashion and design; industries whose value chain is deeply influenced by the interaction between economics, management, arts, and intellectual and creative endeavours. Within the overall topic area, we focus on the strategic and tactical aspects of project and team management, such as the sources of competitive advantage, organizational structures, human resources and volunteering processes, stakeholders, networks, leadership, planning, scope and time management, risk management, impacts and legacy of cultural events. Many of the students that have followed this course subsequently pursued a career in these industries leading a project or in some situations starting a new project to implement a business idea. In all these situations, they faced the critical problem of managing resources, reaching goals while being effective.

• Organizational challenges in the Cultural Industry.
• Why projects fail: Rational and Relational conditions in project management.
• Relational conditions:
  • Stakeholders as Relational Rents.
  • People Management and Volunteers Management.
  • Team Leadership.
• Rational conditions:
  • Strategic Planning. 
  • Scope Management.
  • Time Management.
  • Risk Management.
• The legacy of events.

All the exams have about 1/3 multiple choice questions (no penalties for mistakes) and 2/3 open questions.

Written exam on all the course materials

All the exams have about 1/3 multiple choice questions (no penalties for mistakes) and 2/3 open questions.