Course 2014-2015 a.y.
20460 - INTERNET, PUBLISHING AND MUSIC
ACME
Department of Management and Technology
Course taught in English
Go to class group/s: 31
Course Objectives
Content industries are undergoing structural changes driven by technological innovations as well as customer behaviour. This course examines the transformation of content industries, namely publishing and music, and the emergence of a multimedia competitive space in which traditional media, digital media and live event interplay and address the conditions for sustainability of different business models.
The goals of the course are:
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to analyse digitalization as a context for content industries transformation: what has happened and is happening, its disruptive potential, the emergence of digital platform as key incumbents;
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to examine consumption processes in value creation;
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to discuss the transformation of music and publishing (news, books, magazines) industries and their interplay with advertising in mass and niche markets;
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to analyse the evolution of offering configuration and changes in value appropriation;
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to analyse the conditions of sustainability for different business models, in traditional and digital settings.
Course Content Summary
The course is logically divided into three blocksA. Digital platforms and the new ecology for content production, diffusion and access. This part will conclude by the end of February
B. Transformation of specific industries: Newspapers books music. These sessions will develop all along the semester
C. Entrepreneurial and project management in content industries. This aspects will be highlighted in specific sessions and will be tested in practice through the field projects
Sessions will be devoted to either theoretical analysis, case discussion, meetings with managers from the field or student group work and presentations.
Detailed Description of Assessment Methods
Evaluation differs for attending and non-attending students.Attending students participate to class activity, and prepare all required tests (as detailed below). The status of attending students is valid until June session of exams (June 15). Students not completing all requirements will automatically become non-attending students.
Non-attending students are either students who participate to class activities but opt for final written exam only, or students who decide to take the exam after June session, or students who do not complete ALL requirements needed to be considered attending. Non-attending students are required to take a final written exam only, indeed.
Attending students
- Individual essay due on: March 18 Max 4 points
- In class group assignment due on: April 15 Max 8 points
- Field project due on May 11 and 13 Max 10 points
- Final written exam May 20 or June 15 Max 6 points
- Class participation and case discussion Max 3 points
Non attending students
- Final written exam Max 31 points
Textbooks
Attending students- Course material will be made available via course reserve. Copyrighted content not available via course reserve (i.e. cases) will be made available via Egea. Please check Learning space for updates
- Materials available in digital form on Bocconi e-learning platform
Non Attending students
- Course material will be made available via course reserve. Copyrighted content will be made available via Egea. Please check Learning space for updates
- Materials available in digital form on Bocconi e-learning platform
Last change 23/03/2015 16:57