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Course 2014-2015 a.y.

20484 - COMPETITION ANALYSIS AND STRATEGY


EMIT
Department of Management and Technology

Course taught in English


Go to class group/s: 31

EMIT (7 credits - I sem. - OBCUR  |  SECS-P/06)
Course Director:
ALFONSO GAMBARDELLA

Classes: 31 (I sem.)
Instructors:
Class 31: ALFONSO GAMBARDELLA


Course Objectives

The goal of the course is to introduce the fundamental concepts of competitive strategy. It starts with the notion of firms and its theory, the boundaries of the firm and related strategic choices (e.g. make or buy). It then moves to competition and competitive strategy. In so doing, the course uses tools and theories from the analysis of contracts, barganining and innovation. Along with structural and theoretical analyses, it provides the students with case studies and current examples of competitive strategy cases. The course is based on traditional lectures, interactive sessions, cases and analyses related to real business problems to allow students to understand both the theoretical underpinnings and the practical implications of the concepts.


Course Content Summary
Main topics include:
  • firm boundaries.
  • Competitive analysis.
  • Strategic positioning.
  • Strategic tools.
  • Strategy and organization.
  • Industry structure.
  • Innovation.

Detailed Description of Assessment Methods
To be defined.

Textbooks
A selection of research articles, readings and business cases made available to the students at the beginning of the course.
Last change 10/07/2014 11:10