8406 - DISTRIBUTION NETWORKS AND INTERNATIONAL RETAILING
MM-LS - AFC-LS - CLAPI-LS - CLEFIN-LS - CLELI-LS - DES-LS - CLG-LS - M-LS - IM-LS - ACME-LS - EMIT-LS
Course taught in English
Go to class group/s: 31
SEBASTIANO ALESSIO DELRE
- Learn the main differences amongst distribution systems at an International level
- Understand theoretical foundations and operational issues related to the management of distribution networks
- Distinguish the main types of distributive contracts
- Evaluate the distribution network performance at an International level
The course unfolds the following concepts of international retailing:
- The internationalization process
- Distribution choices and internationalization policies
- Distribution contracts
- Franchising and international franchising
- International distribution systems: a compared analysis
- Cases of internationalization in retailing: Carrefour, Tesco and Walmart
- Assignment (40%)
- Written exam (60%)
Per i frequentanti:
- Slides delle lezioni
- Levy and Weitz (2008). Retailing Management, 7th edition, McGraw-Hill, New York. (Selected chapters).
- Blair and Lafontaine (2005). The Economics of Franchising, Cambridge University Press, New York, NY, USA. (Selected chapters).
- Huszagh, Huszagh and McIntyre (1992). International Franchising in the Context of Competitive Strategy and the Theory of the Firm, International Marketing Review, 9, 5-18.
- Lafontaine and Shaw (1998). Franchising Growth and franchisor Entry and Exit in the US market: Myth and Reality, Journal of Business Venturing, 13, 95-112.
Per i non frequentanti:
- Levy and Weitz (2008). Retailing Management, 7th edition, McGraw-Hill, New York. (Selected chapters).
- Blair and Lafontaine (2005). The Economics of Franchising, Cambridge University Press, New York, NY, USA.
- Fladmoe-Lindquist (1996). International Franchising: Capabilities and Development, Journal of Business Venturing, 11, 419-438.
- Huszagh, Huszagh and McIntyre (1992). International Franchising in the Context of Competitive Strategy and the Theory of the Firm, International Marketing Review, 9, 5-18.
- Lafontaine and Shaw (1998). Franchising Growth and franchisor Entry and Exit in the US market: Myth and Reality, Journal of Business Venturing, 13, 95-112.