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MARTON VARGA

MARTON VARGA
Assistant Professor
Department of Marketing

Courses a.y. 2023/2024

20839 STRATEGIC MARKETING AND ANALYTICS (WEB ANALYTICS) - MODULE 2
20903 CAUSAL INFERENCE FOR BUSINESS POLICIES

Courses previous a.y.

Biographical note

I am an Assistant Professor of Marketing with special interest in quantitative and empirical analyses. Before obtaining my PhD at INSEAD, I worked as an economist and gained experience in public policy. I obtained my Master diplomas in Budapest and Lisbon


Research interests

My main research focus is modeling online product search and purchase in the presence of user-generated content. I also study how fMRI studies enhance forecasts on new products sales, how COVID-19 affected the automobile market, and whether vehicle recalls affect used car prices.


Working papers

Varga, Marton; Albuquerque, P.
Measuring the Impact of a Single Negative Customer Review on Online Search and Purchase Decisions
MSI 2019

Selected Publications