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HEEYOUNG YOON

HEEYOUNG YOON
Assistant Professor
Department of Marketing

Courses a.y. 2023/2024

20311 MARKETING INTERNAZIONALE / INTERNATIONAL MARKETING
30376 COMMUNICATION AND CULTURAL CONSUMPTION DECISIONS
30602 CONSUMER INSIGHTS

Courses previous a.y.

Biographical note

I am an Assistant Professor in the Marketing Department. I earned a Ph.D. in Marketing from New York University in 2022. My research interests lie in the area of prediction bias, consumption experiences, and judgment and decision making. In particular, my primary research examines why people fail to accurately predict their consumption and how this can lead to suboptimal decisions.


Research interests

Judgment and decision making

Consumption predictions

Hedonic experiences

Prediction biases