Courses a.y. 2023/2024
10787 ADVERTISING & MEDIA PLANNING
12143 MARKETING E COMUNICAZIONE DIGITALE PER IL TURISMO [MARKETING AND DIGITAL COMMUNICATION FOR TOURISM]
20302 ADVERTISING MANAGEMENT
20311 MARKETING INTERNAZIONALE / INTERNATIONAL MARKETING
I was born in the summer of 1966, on July 26, and I have happily spent more than half of my life at Bocconi University. Here, in fact, I graduated in business administration and started teaching various subjects in the field of marketing.
I obtained my PhD in business administration at the University of Pavia.
My role at the University is basically to teach and I am honored because I love doing it, it is what I am most passionate about. I am lucky enough to teach courses on ever-changing topics, such as advertising and global marketing, on which I can have a lively exchange of views with my students during the lectures. And that’s great.
The Positioning of Italia Independent Brand in the Italian Eyewear Market
The Case Centre, 2016
White space. Idee non convenzionali sulla comunicazione
Egea, Milano, 2015
White Space. Comunicazione non convenzionale
Egea, Milano, 2009
Marketing non convenzionale
Marketing e fiducia (editor S. Castaldo), Il Mulino, Milano, 2009
La gestione strategica del mercato
Etas, Milano, 2006
Comunicare le competenze. Contesti, obiettivi e contenuti della pubblicità business-to-business
Egea, Milano, 2005
Business Market Management. Capire, creare, fornire valore
Etas, Milano, 2005