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ELISABETTA MERLO

ELISABETTA MERLO
Associate Professor
Department of Social and Political Sciences

Courses a.y. 2023/2024

20125 CHANNEL MARKETING (Evoluzione del commercio, analisi e progettazione) / CHANNEL MARKETING (Trade evolution, analysis and planning)
30067 STORIA ECONOMICA / ECONOMIC HISTORY

Courses previous a.y.

I teach "Economic History"​ for the undergraduate students and Channel Marketing (Trade evolution, analysis and planning) at the MSc level.


Biographical note

I am Associate Professor of Economic History. I hold a Ph.D. in Economic and Social History from Bocconi University. I am affiliated at ICRIOS - The Invernizzi Center for Research on Innovation, Organization, Strategy and Entrepreneurship (Bocconi University)


Research interests

My research interests include the history of the Italian fashion, of the Italian fashion industry and of the Italian fashion companies.


Selected Publications


Merlo Elisabetta
Le origini industriali del sistema moda italiano
La formazione del sistema moda italiano. Industria, istituzioni, innovazioni e family business, Roma: Edizioni Nuova Cultura, pp. 41-62, 2020


Binda, Veronica; Merlo, Elisabetta
Trends in the fashion business: Spain and Italy in comparison, 1973–2013
ENTERPRISE & SOCIETY, 21 (1), pp. 79-109, 2020

Merlo E.
Giorgio Armani. L’impresa italiana
Vol. 1, Le storie, Roma: Istituto Poligrafico dello Stato, pp. 686-689, 2020

Merlo E., Belfanti C. M.
Fashion, product innovation, and consumer culture in the late 19th century: “Alle Città d’Italia” department store in Milan
Journal of Consumer Culture, published on line 14 Sep. 2019, 2019

Merlo E., Trevisano N.
Lo stile italiano nelle carte. Inventario dell'archivio storico della Camera nazionale della moda italiana (1958-1989)
Roma: Istituto Poligrafico dello Stato, 2018


Merlo, Elisabetta
2012 - Il dragone italiano
Storia mondiale dell'Italia, Bari: Laterza, 2017