ARIANNA BRIOSCHI

Courses a.y. 2023/2024
20311 MARKETING INTERNAZIONALE / INTERNATIONAL MARKETING
20314 SEMIOTICA APPLICATA AL MARKETING [MARKETING APPLIED SEMIOTICS]
30015 MARKETING
30223 COMUNICAZIONE DI MARKETING / MARKETING COMMUNICATION
30585 COMMUNICATION AND ADVERTISING LAB
Courses previous a.y.
Biographical note
Graduated from Bocconi University, PhD in Business Administration and Management, after a short experience teaching at Polytechnical University in Milan I joined the Marketing Department at Bocconi University where I have been teaching graduate and undergraduate courses since 2002.
Research interests
Semiotics applied to marketing, Communication and Advertising
Working papers
Semiotica per il Marketing: un matrimonio inconsueto” (Semiotics and Marketing: an unconventional marriage)
Selected Publications
La Comunicazione di Marketing
Valdani E. (ed.) “Marketing Management” 2nd edition, Egea, 2017
Product Management
Valdani E. (ed.) “Marketing Management” 2nd edition, Egea, 2017
Is luxury selling Dreams? The Role of Advertisement in Shaping Luxury Brands’ Meaning
J.E. Schroeder, M. Salzer-Mörling (eds.) “Brand Culture”, Routledge, 2015
White Space. Idee non convenzionali sulla comunicazione
Egea, 2015