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GIOVANNA PADULA

GIOVANNA PADULA
Professore Associato
Dipartimento di Marketing
 

Insegnamenti a.a. 2021/2022

10782 INDUSTRIAL BUYER & BUSINESS MARKETS
11884 INDUSTRIAL MARKETING
20307 INDUSTRIAL MARKETING
30015 MARKETING

Insegnamenti a.a. precedenti


Note biografiche

Laureata in Economia Aziendale presso l’Università Bocconi, Milano (1994). PhD in Economia Aziendale e Management presso l’Università Bocconi, Milano (1999). 


Curriculum Accademico

Professore Associato di Marketing. Direttore del Corso di laurea specialistica in Marketing Management (dal 1/9/2019). 

Associate Editor di Long Range Planning (2009-2017). Visiting Student presso la Uppsala University, Uppsala (1997-1998). Visiting Scholar presso la Wharton School, University of Pennsylvania, Philadelphia (2003-2004). Visiting Scholar presso lo Scheller College of Business, Georgia Institute of Technology, Atlanta (2011-2012). Docente della SDA Bocconi School of Management.


Aree di interesse scientifico

Evoluzione e topologia dei network di imprese; Innovazione tecnologica; Mercati relazionali.


Pubblicazioni



PUBBLICAZIONI SELEZIONATE

Padula G., E. Novelli, R. Conti, 2015. “SMEs Inventive Performance and Profitability in the Markets for Technology”, Technovation, 41-42: 38-50.

Padula G. 2008. “Enhancing the Innovation Performance of Firms by Balancing Cohesiveness and Bridging Ties”, Long Range Planning, 41(4): 395-419.

Rosenkopf L., G. Padula, 2008. “Investigating the Microstructure of Network Evolution. Alliance Formation in the Mobile Communications Industry”, Organization Science, 19(5): 669-687 – Lead article (also recipient of SDA Bocconi Best Management Paper Award 2007).

Padula G., G. Dagnino. 2007. “Untangling the Rise of Coopetition: The Intrusion of Competition in a Cooperative Game Structure”, International Studies of Management and Organization, 37(2): 32-52.

Busacca B., G. Padula, 2005. Understanding the Relationship between Attribute Performance and Overall Satisfaction. Theory, Measurement and Implications”, Marketing Intelligence & Planning, 23(6): 543-561.

Padula G., B. Busacca, 2005. “The Asymmetric Impact of Price-Attribute Performance on Overall Price Evaluation”,International Journal of Service Industry Management, 16(1): 28-54.