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GIOVANNA PADULA

GIOVANNA PADULA
Associate Professor
Department of Marketing

Courses a.y. 2023/2024

10782 INDUSTRIAL BUYER & BUSINESS MARKETS
11884 INDUSTRIAL MARKETING
20307 INDUSTRIAL MARKETING
30015 MARKETING

Courses previous a.y.

Biographical note

I am Associate Professor of Marketing at Bocconi University. I graduated in Business Administration from Bocconi University in 1994 and I received my PhD in Business Administration and Management from Bocconi University in 1999. I was Visiting Student at Uppsala University in 1997-1998. I was also Visiting Scholar at the Wharton School, University of Pennsylvania, Philadelphia, in 2003-2004, and Visiting Scholar at the Scheller College of Business, Georgia Institute of Technology, Atlanta, in 2011-2012. 
I am now Director of the MSc in Marketing Management at Bocconi University.


Research interests

Evolution and topology of inter-firm networks, Technological innovation, Relational markets.


Selected Publications

Padula, Giovanna; Novelli, Elena; Conti, Raffaele
SMEs inventive performance and profitability in the markets for technology
TECHNOVATION, 2015



Padula, Giovanna; Dagnino G.
Untangling the Rise of Coopetition: The Intrusion of Competition in a Cooperative Game Structure
INTERNATIONAL STUDIES OF MANAGEMENT & ORGANIZATION, 2007

Padula, Giovanna; Busacca, Bruno Giuseppe
The Asymmetric Impact of Price-Attribute Performance on Overall Price Evaluation
INTERNATIONAL JOURNAL OF SERVICE INDUSTRY MANAGEMENT, 2005