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GAIA RUBERA

GAIA RUBERA
Full Professor
Department of Marketing
Amplifon Chair in Customer Science

Courses a.y. 2022/2023

11681 PYTHON
11726 MARKETING ANALYTICS
11959 SOCIAL MEDIA MARKETING
20167 PRODUCT INNOVATION AND MARKET CREATION
20600 DEEP LEARNING FOR COMPUTER VISION
20683 PYTHON PREPARATORY COURSE
40374 EMPIRICAL APPROACHES FOR MARKETING AND MANAGEMENT RESEARCH

Courses previous a.y.

Biographical note

I am Amplifon Chair in Customer Science and Full Professor of Marketing at Bocconi University, where I am the Head of the Marketing Department. I received my PhD from Bocconi University in 2008. I was the Research Manager of the Center for Global Innovation at the University of Southern California and then Assistant Professor at Michigan State University from 2008 to 2012.
I am Co-Editor of the Journal of the Academy of Marketing Science. I sit in the editorial boards of the Journal of Marketing Research and Journal of International Business Studies.
I teach a variety of courses in the Graduate School, MBA, and PhD School. My courses are related to Social Media Marketing, Computer Vision, and Marketing Analytics. I also teach Introduction to Python.

 

 


About

Forthcoming paper: Rossi Federico and Rubera Gaia “Measuring Competition for Attention in Social Media: NWSL Players on Twitter”, Marketing Science

I have been recently appointed as Associate Editor of the International Journal of Marketing Research


Research interests

Social media, Business Analytics, Innovation, and Political Marketing.


Working papers

Giavazzi, Francesco; Iglhaut, Felix; Lemoli, Giacomo; Rubera, Gaia
Terrorist Attacks, Cultural Incidents and the Vote for Radical Parties: Analyzing Text from Twitter
NBER (National Bureau of Economic Research)

Selected Publications



Rubera, Gaia; Kirca, Ahmet H.
You gotta serve somebody: the effects of firm innovation on customer satisfaction and firm value
JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, 2017

Rubera, Gaia; Chandrasekaran, Deepa; Ordanini, Andrea
Open innovation, product portfolio innovativeness and firm performance: the dual role of new product development capabilities
JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, 2016

Rubera, Gaia
Design innovativeness and product sales' evolution
MARKETING SCIENCE, 2015

Rubera, Gaia; Tellis, Gerard
Spinoffs versus Buyouts: Profitability of Alternate Routes for Commercializing Innovations
STRATEGIC MANAGEMENT JOURNAL, 2014