Articoli in Riviste Internazionali
Journal of Business Research
Business model innovation is especially difficult for well-established firms. We develop a trait-process-outcome model showing how potential consumers can inform and energize established firms’ CEOs to better develop, analyze, and choose among new consumer value propositions that are distant from their firms’ current business models. First, we identify which types of potential consumers are most likely to aid CEOs in developing effective new consumer value propositions. Then, we outline the process characteristics for CEO-consumer interactions that are most likely to produce more positive outcomes. We discuss the implications of our theory for the literatures on business model innovation, innovation in established firms, and demand-side strategies.
The New Product Portfolio Innovativeness-Stock Returns Relationship: The Role of Large Individual Investors' Culture (2018)
Journal of Marketing
The marketing-finance interface literature has largely investigated the direct link between innovativeness and stock returns. In this paper, we move a step further investigating two key unanswered questions: How and under what conditions is innovativeness associated with stock returns? Answering these questions is important for marketing managers who have to defend innovation investments to board members and time the introductions of new products. To answer these questions, we investigate large individual investors and their national culture. Combining multiple datasets, we first investigate the relationship between innovativeness and large individual investor’s stock holding decisions (i.e., to sell or buy a firm’s stocks). The results indicate that national culture moderates the innovativeness-stock holding change relationship. At the firm level, we show that large investors’ stock holding partially mediates the innovativeness-stock returns relationship and that the national culture of a firm’s large investors moderates this relationship. Hence, we unveil a special segment of investors, large individual investors, which influence the extent to which firms benefit from innovativeness in the stock market.
How Do Financial Constraints Affect Creativity? (in corso di pubblicazione)
Scopelliti I., Cillo P., Busacca B., Mazursky D.
Journal of Product Innovation Management
Market Information Approaches, Product Innovativeness, and Firm Performance. An Empirical Study in the Fashion Industry (2010)
Cillo, P., De Luca L., Troilo G.
Research Policy - Vol. 39: 1242-1252
Effects of Priming and Processing Fluency on the Evaluation of Design (2010)
Scopelliti I., Cillo P., Mazursky D.
Advances in Consumer Research
Search Style in Style Searching: Learning Exploration Strategies from Fashion Firms (2008)
Cillo P., Verona G.
Long Range Planning
Volume 41: 650-671
Managing Integrators where Integration Matters: Insights from Symbolic Industries (2008)
Cappetta R., Cillo P.
International Journal of Human Resource Management
Volume 19(12): 2235-2251
The Interlink Between Resources and Capabilities. Towards a Theoretical Frame for the Development of Dynamic Capabilities (2007)
Cillo P., Verona G., Vicari S.
International Journal of Learning and Intellectual Capital
Volume 4: 111-131
Convergent Designs in Fine Fashion. An Evolutionary Model for Stylistic Innovation (2006)
Cappetta R., Cillo P., Ponti A.
Volume 35: 1276-1290
Fostering Market Knowledge Use in Innovation. The Role of Internal Brokers (2005)
European Management Journal
Volume 23(4): 404-412