20446 - MANAGEMENT OF CULTURAL INDUSTRIES AND INSTITUTIONS - MODULE II (COMPARATIVE CULTURAL PUBLIC POLICIES AND FUNDRAISING)

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In most democratic countries public agencies, third sector organisations, business firms and civil society are deeply involved in solving "wicked" public problems such as the endemic lack of resources to meet public needs. This course is specifically targeted for students interested in spending their career in the creative economy. It aims at providing advanced knowledge and skills on how to handle policy issues, secure financial resources and implement solutions to problems emerging in the cultural sector.

The first part of the course seeks to develop an understanding of policy processes as they unfold in the creative sector. We present students with theory, case studies, hands-on learning and empirical research in the field of cultural policy. Our aim is to support a students' forum for challenging and debating policy issues, as well as their solution, in the domain of the creative economy. In the second part of the course we  center on how public agencies, nonprofit organizations or social entrepreneurs might cope with the challenge of being sustainable from a financial point of view.  We introduce advanced tools and logics a development/finance director uses to raise revenues from different stakeholders and in different markets. 

• Describe complex public problems emerging in the creative economy  
• Identify solutions to policy issues emerging in the creative economy 
• Identify key drivers to successful fundraising for nonprofit engaged in the creative economy 
• Understand advanced logics and innovative techniques to secure earned and contributed income for nonprofit organizations 

• Assess the funding needs of  an organization operating in the creative economy 
• Choose the best funding source to address those needs
• Design specific programs to collect funds 
• Formulate appropriate analysis and solutions related to policy issues emerging in thecreative economy 
• Interact and communicate effectively in multi-cultural contexts.

• Face-to-face lectures
• Guest speaker's talks (in class or in distance)
• Case studies /Incidents (traditional, online)
• Individual assignments
• Group assignments
• Interactive class activities (role playing, business game, simulation, online forum, instant polls)

The learning experience of this course includes, in addition to face-to-face lectures, case discussions, individual assignments, group projects, real examples and interactions with guest speakers. Attendance: due to this teaching methodology, heavily based on interaction and class discussion and participation, attending is strongly recommended.

Attending students will be evaluated based on a group project and a mix of individual assignments and tests which will administered during trhoughout the course. 

General written exam (100% of the finale grade) based on open questions related to the reading material.

• Slides uploaded on the Bboard platform.
• Selected readings  available on the Online Course Reserve.

• S. WEINSTEIN, The Complete Guide to Fundraising Management, John Wiley, 2009 3rd ed. 
• J. SNOWBALL, Measuring the value of culture, Springer, 2012.