20566 - STRATEGIC OPTIONS FOR GLOBAL MARKETS
Course taught in English
Go to class group/s: 31
Lezioni della classe erogate in presenza
A general background in international business and management at the undergraduate level is advisable.
The intensification of economic globalization requires companies to confront with a truly open and interdependent way of doing business. As a matter of fact, the ever-changing geography of production and labor poses new challenges to their capacity to compete and spurs to place global markets at the core of their corporate strategies. This course aims to develop a comprehensive overview of modern globalization processes, their characteristics and their implications for corporate performance. The ultimate objective of this course is to provide students with an interpretative framework to analyze how different companies –both transnational and domestic - can approach the risks and opportunities that globalization entails and deal with the strategic tradeoffs they face in a global context. This course is intended for both students who want to pursue general management careers in multinational companies, but also for those interested in management consulting, business development and other careers that demand for an accurate assessment of the strategic options for global markets.
This course is designed to develop a in depth understanding of modern globalization processes and their implications for corporate strategies.
- The first part offers an introduction to modern globalization and its characteristics in the light of the concurrent evolution of globalization and localization trends. It looks at the emerging geography of production and labor, introducing the concept of technological change as key enabling process of the global economy.
- After setting the stage, the course looks at the key actors involved, namely companies confronting daily with the opportunities and risks coming from doing (or not) business in the global market. It addresses all major strategic options for business development in an interdependent and open economy, including location decisions, knowledge generation and management strategies and human capital management practices.
- Understand the key features of the modern global economy, the processes at play and the actors involved.
- Identify the main challenges and opportunities for doing business in the global market.
- Analyze key strategic options for business development in the context of the global economy.
- Critically understand the main features of modern globalization in terms of new geography of production and labor.
- Analyze the implications of a vast array of corporate strategies for firm’s performance.
- Demonstrate organizational and teamwork abilities as well as presentation and communication skills.
- Face-to-face lectures
- Case studies /Incidents (traditional, online)
- Group assignments
- Interactive class activities (role playing, business game, simulation, online forum, instant polls)
- This course is designed to stimulate learning via active engagement and to combine frontal lecturing with students’ participation and interactions.
- Students are required to actively participate in class by reading the assigned materials before each session, by contributing in class discussions and presentations and by working in teams.
- This course places its emphasis on the development of a critical understanding of the topics analyzed in class. With this aim, students are expected to approach readings with an open minded and personal perspective and to combine a variety of methods (quantitative and qualitative) of analysis.
- The critical understanding of the topics covered in this course also passes via class activities that are designed to foster engagement and participation, such as group presentations organized around a debate scheme, pitch making to support each side of the debate and voting for the most convincing position. Debate topics are selected based on their relevance and such that they not imply a right or wrong answer, but demand for developing a personal interpretation and point of view.
Attending students are evaluated both on individual and team activities, according to the following scheme:
- Written Exam (Individual)
- Class debate (Team)
In order to pass this course, students are required to make a satisfactory attempt at all the assessment components. Grades are assigned according to the rules of Bocconi University (distribution curve).
Students that are unable to attend the course are evaluated on a written exam only.
- P. DICKEN, Global Shift, Sage. 2011, sixth edition [607 pages].
- Academic papers and policy reports.