20848 - DESIGNING PRODUCTS FOR ALGORITHMIC ORGANIZATIONS
Department of Management and Technology
COLIN PRESCOTT MacARTHUR
Mission & Content Summary
MISSION
CONTENT SUMMARY
- What is “algorithmic business” and how has it evolved?
- The basics of product design, in a pre-AI world
- The challenges of algorithmic organizations, including:
- Business model shifts
- Data droughts
- Algorithmic aversion and appreciation
- Privacy laws, including GDPR
- Human supervision
- Inadvertent effects + ethical dilemmas
- Design solutions to common problems, including:
- Ethnographic observation
- Prototyping and outcome measurement
- Guidelines and frameworks
- Transparency tactics and design patterns
- Auditing
- Case studies from higher education, healthcare, “big tech” and government
Intended Learning Outcomes (ILO)
KNOWLEDGE AND UNDERSTANDING
· Learn the basic terminology of the algorithmic business world
· Build a deep understanding of the challenges that algorithmic businesses face
APPLYING KNOWLEDGE AND UNDERSTANDING
· Plan and conduct ethnographic observations of algorithmic products
· Develop prototypes of modified algorithmic products, and measure their outcomes
· Evaluate guidelines and frameworks for ethical AI
· Use auditing techniques for AI products
Teaching methods
- Face-to-face lectures
- Guest speaker's talks (in class or in distance)
- Exercises (exercises, database, software etc.)
- Case studies /Incidents (traditional, online)
- Group assignments
- Interactive class activities (role playing, business game, simulation, online forum, instant polls)
DETAILS
Students will learn basic terminology and challenges through in-class lectures, which will include guest speakers, polls, classroom discussion and other activities. These interactive lectures will allow students to quickly build a deep understanding of the relevant issues.
As the course shifts to focusing on solutions, much of the class time will be devoted to working on a group project. For each group project, students will chose an algorithmic product to work on. During class meetings, the course instructor will demonstrate a design method, and then students will implement it on a case study of their own. These workshops will allow students to practice real-life skills necessary for contributing to an algorithmic business.
Assessment methods
Continuous assessment | Partial exams | General exam | |
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ATTENDING STUDENTS
Consistent with the learning outcomes, grades will be based on:
- Group project assignments (65% of the final grade) to assess the student’s ability to design digital products that overcome challenges of algorithmic business. These will be approximately 10 small assignments, which can be completed during the class meeting time if students are present.
- An individual, multiple choice final exam (35% of the final grade) to assess the student’s understanding of the basic terminology of the algorithmic business world, and the challenges and solutions they encounter.
NOT ATTENDING STUDENTS
Consistent with the learning outcomes, grades will be based on:
- A large, individual project (65% of the final grade) to assess the student’s ability to design digital products that overcome challenges of algorithmic business. This project will include approximately 10 components (which mirror the in-class group project assignments). Non-attending students are expected to complete the project to a similar level of quality as attending students.
- An individual, multiple choice final exam (35% of the final grade) to assess the student’s understanding of the basic terminology of the algorithmic business world, and the challenges and solutions they encounter.
Teaching materials
ATTENDING AND NOT ATTENDING STUDENTS
Selected readings, slides, cases, and exercises will be made available on Blackboard.