30215 - INTERNATIONAL BUSINESS AND MANAGEMENT
Course taught in English
Lezioni della classe erogate in presenza
The course aims at bringing the students closer to the problems facing firms that conduct international activities. The course offers insight on the impact of globalization on business organizations and strategies and on how managers can deal with these issues. The course combines strategic and managerial approaches to global issues.
Students will be able to deal with the phases, the difficulties, and the conceptual tools that characterize the geographic expansion of the firm beyond the national boundaries, as well as strategic decisions on location, entry-modes, organization and global marketing etc. The course unfolds the factors that enhance or inhibits the geographic stretching of the different activities. During the course, we will scrutinize how the internationalization is affecting functions (like marketing, operations and innovation) and the global organization of value chain activities in the firm.
- Identify and assess the main drivers of globalization.
- Understand the implications of globalization for firm strategies.
- Understand the nature of global challenges and implications for management and organization.
- Understand how business practices vary widely across regions and countries.
- Apply the learnings on real problems facing companies as:
- Analyze the process of globalization.
- Analyze the context in which firms operates.
- Analyze the different strategic options for firms operating abroad.
- Formulate and evaluate winning global strategies.
- Face-to-face lectures
- Online lectures
- Guest speaker's talks (in class or in distance)
- Exercises (exercises, database, software etc.)
- Case studies /Incidents (traditional, online)
- Individual assignments
- Interactive class activities (role playing, business game, simulation, online forum, instant polls)
The course alternate between lectures where theories and frameworks are presented and discussed, exercises and case studies. Exercises and case studies used in the course helps you develop your analytical and decision-making skills.
|Continuous assessment||Partial exams||General exam|
With the purpose of measuring the acquisition of the learning outcomes the student assessment is based on three components:
Case Report. You will have to prepare case reports in advance for case discussion on the base of assignment questions provided on the e-learning platform, Blackboard (weight 25%).
Multiple Choice Questions. Each week a set of multiple choice questions will be uploaded and that you will have to answer online (weight 10%).
Written Exam. The written exam will include two sections: a) multiple choice questions on the frameworks and models presented in the course; b) open essay questions on the application of these frameworks and models when firms go international (65%).
For non-attending students the assessment will solely be based on the written exam in the end of the course.
- Simon Collinson, Rajneesh Narula & Alan Rugman, International Business (Eight Edition), Pearson
- Case Studies, available on Bocconi Library Course Reserves
- Slides and mini cases, available in the Blackboard platform