Insegnamento a.a. 2022-2023


Department of Social and Political Sciences

Course taught in English
Go to class group/s: 31
WBB (2 credits - II sem. - OBCUR)
Course Director:

Classes: 31 (II sem.)

Suggested background knowledge

No prerequisites are required.

Mission & Content Summary


This course provides an overview of the variety of EU business environments, focusing on context, opportunity and challenges. It also provides an intro to entrepreneurship, with an hand-on approach to idea generation and starting a business. 1. The course will start with an overview on EU context. The EU presents a patchwork of different legal, institutional and cultural backgrounds, and institutions regulating the behavior of economic actors differ tremendously. Business environments vary from one country to another, and individual countries present big differences too. Doing business in such a diverse environment proves to be demanding, both for Europeans used to deal with a single country, and for non-Europeans, who may struggle grasping the differences among European countries. 2. The course will then move on to discuss more practically how to start a business in different EU countries and what are the main available resources and opportunities as well as the primary hurdles as opposed to other business settings students may know–such as the US. 3. It will zoom into digital platforms and tech businesses in EU and the challenges these specific types of business have encountered both at single country and EU level. This comprises the capital markets and VC environment, fiscal issues, labor markets, and oligopolistic competition among


- Business in Europe I

- Business in Europe II

- Design Thinking 

- Platform Business in Europe

- Organizing Growth (POCD)

- How to Pitch

- DemoDays

Intended Learning Outcomes (ILO)


At the end of the course student will be able to...
  • Recognize and summarize the key differences and similarities in the European business environment.
  • Illustrate the challenges that businesses and start-ups face with respect to the old versus the new accession countries of the EU.
  • Illustrate the key steps required to transform a business idea into a startup in the context of the EU business environment.
  • Evaluate and identify the resources and funding opportunities available to start-up businesses in the European context.


At the end of the course student will be able to...
  • Select, find and apply a host of international data sources to analyze the European business environment.
  • Evaluate and discuss the role of different parameters for how countries compare in terms of business environment.
  • Identify the steps to start a business in Europe and critically evaluate the opportunity and challenges.
  • Brainstorm on how to transform a business idea into a startup in a specific EU setting.
  • Select financial and funding options for business development in Europe.

Teaching methods

  • Face-to-face lectures
  • Guest speaker's talks (in class or in distance)
  • Case studies /Incidents (traditional, online)
  • Group assignments
  • Interactive class activities (role playing, business game, simulation, online forum, instant polls)


In addition to the face-to-face lectures, we invite consultants and experts to discuss with students the key topics covered. 

During the course case studies and interactive activities (when possible) will be used to stimulate class discussion. Students will be also required (if attending) to submit a group project centering on idea generation and first start-up phases and pitch their idea at the demo day. 

Assessment methods

  Continuous assessment Partial exams General exam
  • Written individual exam (traditional/online)
  • Group assignment (report, exercise, presentation, project work etc.)
  • Active class participation (virtual, attendance)
x   x


  • Group project (pass/fail): Students will be asked to develop a business idea for the EU market following the concepts and theory presented during the course. The project will be structured according to POCD+ and strategy to address specific EU market (individual country, staged, or community). Deliverables: Short report and presentation (class pitch)
  • Class attendence 


For students not regularly attending classes, the final grade for this course is based entirely on a final written examination (100%) comprising open questions related to the mandatory reference materials, and on articles, presentations, and further readings included in the syllabus. 

Teaching materials


  • Slides, articles and other materials (to be found on BBoard) 
  • Selected readings listed in the Course Syllabus


Mandatory materials:

  • Full Book: Gabriele Suder and Johan Lindeque, “Doing Business in Europe,” THIRD EDITION, 2018, Sage Publication. 


Further readings (all materials assigned to attending students):

  • Selected Readings listed in the Course Syllabus
  • Slides, articles and other materials uploaded on BBoard.
Last change 17/12/2022 15:41