30402 - PRINCIPLES OF MANAGEMENT
Course taught in English
Go to class group/s: 25
This course aims to provide the foundations of knowledge required to understand how business organizations work and how they can be management for the creation of economic and non-economic value for their key stakeholders: customers, employees, investors, business partners and social communities. It thus introduces the key concepts and theoretical frameworks related to some of the foundational questions in management.
- The objectives of firms and their stakeholders
- The corporate governance of firms
- The responsibilities of managers
- Managerial data analysis and decision making
- Organizational design and organizational mechanisms
- Strategy analysis, formulation, and implementation
- External analysis with the PESTEL and Five Forces models
- Internal analysis: resources and activities
- Business strategy: differentiation and cost leadership
- Diversification and vertical integration
- Cost structure and break-even point analysis
- Define the basic structure of firms and the way they carry out their activities.
- Identify the complementary roles that different actors (individuals, organizations, institutions) play in modern economic systems.
- Explain the behaviour of people engaged in economic activity in an organizational setting.
- Describe the fundamental concepts required in managerial decision making.
- Explain the different strategies that firms can adopt in their macro and industry environment.
- Understand the cost structure of firms and the drivers of economic performance.
- Compare the various elements that make up a business organization.
- Analyse the organizational structure and processes adopted in firms.
- Interpret the behaviour of people inside organizations.
- Simulate basic managerial decisions, using conceptual tools and decision-making models.
- Connect the strategies and processes of firms to pressures and trends in their economic environment.
- Evaluate the economic performance of firms and identify explanations for positive and negative results.
- Face-to-face lectures
- Online lectures
- Exercises (exercises, database, software etc.)
- Case studies /Incidents (traditional, online)
- Interactive class activities (role playing, business game, simulation, online forum, instant polls)
The course is based on active teaching methodologies aimed at maximizing students’ participation. In addition to theoretical sessions, students are involved in the discussion of case studies and incidents based on real-life examples. Theory and practice are combined dynamically, making room for quantitative exercises and in-class assignments to apply concepts.
|Continuous assessment||Partial exams||General exam|
The final grade consists of the following components:
- Partial written exam: 40%
- End-of-term written exam: 40%
- Short tests: 20%
The written exams test students' knowledge and understanding of all the concepts of the course and students' ability to apply these concepts. These exams consist of a mix of multiple-choice questions, exercises, and some short-essay questions (e.g. concept questions or cases analysis). Exercises and case analysis in particular are intended to check whether students can apply concepts to concrete business problems and situations.
Students need to achieve a passing grade in both written exams; those who fail the partial exam take a general exam (covering all the program of the course) at the end of the term, representing 80% of the grade.
The short tests are quizzes and exercises that are held during classes and focus on the students' knowledge and understanding of all concepts of the course.
There will be four short tests during the term. To achieve the attending status, students will have to take at least three of them.
The grade is entirely based on a written exam that tests students' knowledge and understanding of all the concepts of the course and students' ability to apply these concepts. The exam consists of a mix of multiple-choice questions, exercises, and some short-essay questions (e.g. concept questions or cases analysis). Exercises and case analysis in particular are intended to check whether students can apply concepts to concrete business problems and situations.
N. Misani (2021), 30402 Principles of Management, McGrawHill.