Insegnamento a.a. 2008-2009

Course Objectives

Attending the Laboratorio Cinema allows students to understand the different stages of the entire value-chain from conception to distribution. Students learn the logics governing the actions of main operators in the industry both in Italy, the US and Europe. Students understand the organizational logics behind their decisions. Finally students experiment concrete examples of their operations.

Course Content Summary

The course consists of lectures, guest speakers, class discussions, and interctive exercises. Useful handouts and valuable resources are available, students also experience role-playing simulations. The topics discussed are the following:

• economic relations in the value-chain
• the features of independent and major-productions
• marketing strategies in different European Countries
• licensing and merchandising
• the diffusion of multiplex cinemas
• the job market

Detailed Description of Assessment Methods

Attending students:

• Final written exam about course contents (lessons and  proofs) and about compulsory books (70% of the final mark)
• Teamwork agreed with teachers (30% of the final mark)

Non attending students:

• Final written exam about compulsory books
• Individual in-depth analysys must be sent by mail to the theacher before the exam session. A paper copy must be given to the teacher at the same tame of the exam session.

Textbooks

Attending students

• A set of readings and didactical materials uploaded on learning space
  McDonald-Wasko, The Contemporary Hollywood Film Industry, Wiley-Blackwell, 2008.

Non Attending students

• McDonald-Wasko, The Contemporary Hollywood Film Industry, Wiley-Blackwell, 2008.
• VOGEL, H.,Entertainment Industry Economics, Cambridge University Press, 2007 (Chapters I, III, IV, V)