Insegnamento a.a. 2011-2012

Course Objectives

The objective of the course is to increase your awareness and understanding of, and ability to apply theories, concepts, frameworks, methods and instruments regarding project and team management in the cultural industry. We seek to do this not only by presenting a mix of ‘state of the art’ theory and practical examples, but primarily by letting you identify, apply and critically reflect upon such information.

The course is focused on the management of projects in the so-called cultural industries, such as cultural heritage, media, entertainment, fashion and design; industries whose value chain is deeply influenced by the interaction between economics, management, arts, and intellectual and creative endeavours. Within the overall topic area, we focus on the strategic and tactical aspects of project and team management, such as urban settings, organizational structures, human resources and volunteering management, planning, networks and relational rents, brokerage and closure, creativity. Many of the students that have followed this course subsequently pursued a career in these industries leading a project or in some situations starting a new project to implement a business idea. In all these situations, they faced the critical problem of managing resources, reaching goals while being effective.

Course Content Summary

• Organizational challenges in the Cultural Industry.
• Cultural projects and urban settings.
• Why projects fail: Rational and relational conditions in project management
• Rational conditions:
• Planning and organizing
• Risk Management
• Human Resources and Volunteers Management
• Relational conditions
• Stakeholders as Relational Rents
• Social Networks
• Team Leadership
• The Legacy of the Events.

Detailed Description of Assessment Methods

Written exam:
50% first partial exam + 50% second partial exam
or 100% general exam

Non-attending students:
Written exam on all the course materials

Textbooks