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Course 2011-2012 a.y.

30218 - ENTREPRENEURIAL STRATEGY


CLEAM - CLEF - CLEACC - BESS-CLES - BIEMF
Department of Management and Technology

Course taught in English


Go to class group/s: 31

CLEAM (6 credits - II sem. - OP  |  SECS-P/07) - CLEF (6 credits - II sem. - OP  |  SECS-P/07) - CLEACC (6 credits - II sem. - OP  |  SECS-P/07) - BESS-CLES (6 credits - II sem. - OP  |  SECS-P/07) - BIEMF (6 credits - II sem. - OP  |  SECS-P/07)
Course Director:
GIOVANNI VALENTINI

Classes: 31 (II sem.)
Instructors:
Class 31: GIOVANNI VALENTINI


Course Objectives
Strategic entrepreneurship is the process of creating new ventures in dynamic business environments. In this class we explore the nature of strategic entrepreneurship. We analyze the competitive environments that entrepreneurs face: how new entrants alter competition, how industries are created and destroyed through competition, and how strategic entrepreneurship can ultimately generate economic growth.

We also examine the internal management of entrepreneurial ventures. We study how entrepreneurs create and develop new ventures, launch new technologies, and initiate new business models. Finally, we explore how entrepreneurial attitudes and actions can be encouraged within a business. Our ultimate goal is to train future managers who can recognize and manage both the potential and the threats of entrepreneurial strategies, creating and sustaining competitive advantage.


Course Content Summary
  • Creating and sustaining competitive advantage.
  • Entrepreneurial management: innovation, change and the creation of entrepreneurial opportunities.
  • Entrepreneurs as the active element in new ventures creation. Discovery and creation: alternative theories of entrepreneurial action.
  • The creation of new business models.
  • Entry in new markets.
  • The growth processes.
  • Entrepreneurial strategies within large organizations.
  • How established firms can create breakthrough ideas.
  • The role of inter-organizational agreements for entrepreneurial strategies.
  • Organizational renewal and change.

Detailed Description of Assessment Methods

The exam is written on the first two exam dates and oral thereafter.


Textbooks

Selection of readings and cases indicated at the beginning of the course by the instructor.

Last change 15/04/2011 10:39