5344 - INTERNATIONAL BUSINESS AND MANAGEMENT (CEU)
Course taught in English
Insegnamento riservato agli studenti CEU
Go to class group/s: 31
The course aims at bringing the students closer to the problems that affect the internationalization process of the firms. The students are able to deal with the phases, the critical points, the difficulties, and the conceptual tools which characterize the geographic expansion of the firm beyond the national boundaries, and the decision about locating part of its activities in foreign markets.
The course is focused on the theories and models which describe the forces affecting positively and negatively the internationalization process. By adopting a value chain perspective, the course describes the factors that enhance or inhibits the geographic stretching of the different activities.
- The internationalization of economic activities
- Internationalization: economics and management theories
- Globalization and localization forces: nation, industry and firm level.
- International strategies towards output and input markets: assessing countries' attractiveness and country risk.
- Entry strategies
- The internationalization process.
- The internationalization of goods.
- The internationalization of the value chain (R&D, manufacturing, sales and distribution)
- The social responsibility of the global firm
P. Lasserre, Global Strategic Management (Second Edition), Palgrave
Selected readings and cases.
For further and updated information consult the extended syllabus available at the Department of Management website
Students attending this course are expected to already know the framework, the basic terminology and the essential tools of management.