6109 - WORKSHOP IN FILM INDUSTRY MANAGEMENT
Course taught in English
Go to class group/s: 31
Attending the Laboratorio Cinema allows students to understand the different stages of the entire value-chain from conception to distribution. Students learn the logics governing the actions of main operators in the industry both in Italy, the US and Europe. Students understand the organizational logics behind their decisions. Finally students experiment concrete examples of their operations.
The course consists of lectures, guest speakers, class discussions, and interctive exercises. Useful handouts and valuable resources are available, students also experience role-playing simulations. The topics discussed are the following:
economic relations in the value-chain
the features of independent and major-productions
marketing strategies in different European Countries
licensing and merchandising
the diffusion of multiplex cinemas
the job market
- Final written exam about course contents (lessons and proofs) and about compulsory books (70% of the final mark)
Teamwork agreed with teachers (30% of the final mark)
Non attending students:
Final written exam about compulsory books
Individual in-depth analysys must be sent by mail to the theacher before the exam session. A paper copy must be given to the teacher at the same tame of the exam session.
A set of readings and didactical materials uploaded on learning space
McDonald-Wasko, The Contemporary Hollywood Film Industry, Wiley-Blackwell, 2008.
Non Attending students
- McDonald-Wasko, The Contemporary Hollywood Film Industry, Wiley-Blackwell, 2008.
- VOGEL, H.,Entertainment Industry Economics, Cambridge University Press, 2007 (Chapters I, III, IV, V)