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Course 2008-2009 a.y.

8406 - DISTRIBUTION NETWORKS AND INTERNATIONAL RETAILING


MM-LS - AFC-LS - CLAPI-LS - CLEFIN-LS - CLELI-LS - DES-LS - CLG-LS - M-LS - IM-LS - ACME-LS - EMIT-LS
Department of Marketing

Course taught in English


Go to class group/s: 31

MM-LS (6 credits - I sem. - AI) - AFC-LS (6 credits - I sem. - AI) - CLAPI-LS (6 credits - I sem. - AI) - CLEFIN-LS (6 credits - I sem. - AI) - CLELI-LS (6 credits - I sem. - AI) - DES-LS (6 credits - I sem. - AI) - CLG-LS (6 credits - I sem. - AI) - M-LS (6 credits - I sem. - AI) - IM-LS (6 credits - I sem. - AI) - ACME-LS (6 credits - I sem. - AI) - EMIT-LS (6 credits - I sem. - AI)
Course Director:
SEBASTIANO ALESSIO DELRE

Classes: 31 (I sem.)
Instructors:
Class 31: SEBASTIANO ALESSIO DELRE



Course Objectives

During the course, students learn:

  • The main differences amongst distribution systems at an International level;
  • Theoretical foundations and operational issues related to the management of distribution networks;
  • The main types of distributive contracts and agreements/arrangements;
  • The evaluation of the distribution network performance at an International level.

Course Content Summary
  • International distribution systems: a compared analysis;
  • International business environments (economic/financial, political/legal, social/cultural environments); International consumer behavior and internationalization of retailing;
  • Distribution choices and internationalization policies;
  • Distributive contracts and agreements;
  • Franchising and other affiliation contracts;
  • Antecedents of cooperation in distributive relationships at an International level;
  • Some cases of internationalization in retailing: Carrefour and Walmart;
  • The control of distributive policies/choices at an International level.

Detailed Description of Assessment Methods

The exam is a written exam and it consists of a broad check among all the issues of the course. The students that attend the classes are required to conduct assignment(s) that represent part of the exam.


Textbooks

To be announced.

Exam textbooks & Online Articles (check availability at the Library)

Prerequisites
It is advisable to have already attended the following courses: Marketing, Channel Marketing, and International Marketing.
Last change 29/04/2008 12:07
 

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