Facebook pixel
Info
Foto sezione
Logo Bocconi

Course 2008-2009 a.y.

8409 - MANAGEMENT OF DESIGN


MM-LS - AFC-LS - CLAPI-LS - CLEFIN-LS - CLELI-LS - DES-LS - CLG-LS - M-LS - IM-LS - ACME-LS - EMIT-LS
Department of Management and Technology

Course taught in English


Go to class group/s: 31

MM-LS (6 credits - II sem. - AI) - AFC-LS (6 credits - II sem. - AI) - CLAPI-LS (6 credits - II sem. - AI) - CLEFIN-LS (6 credits - II sem. - AI) - CLELI-LS (6 credits - II sem. - AI) - DES-LS (6 credits - II sem. - AI) - CLG-LS (6 credits - II sem. - AI) - M-LS (6 credits - II sem. - AI) - IM-LS (6 credits - II sem. - AI) - ACME-LS (6 credits - II sem. - CO) - EMIT-LS (6 credits - II sem. - AI)
Course Director:
DAVIDE RAVASI

Classes: 31 (II sem.)
Instructors:
Class 31: DAVIDE RAVASI


Course Objectives

During the course, students learn:

  • familiarize with the design industry and learn about how different types of design consultancies are structured and operate;
  • familiarize with the perspective of designers and the logic of design thinking;
  • understand the potential contribution of design and designers to competitive advantage, value creation and strategic renewal;
  • learn how to handle the collaboration with external designers effectively;
  • understand the purpose and structure of a design brief, and learn how to improve its effectiveness.

Course Content Summary
  • Design and competitive advantage
  • The design industry
  • The design process
  • Sourcing design
  • Collaborating with external designers
  • Organizing internal designers
  • The design brief
  • Design and strategic renewal         

         


Detailed Description of Assessment Methods

The final grade is based in part (30%) on group assignments, and in part (70%) on a final, written exam.


Textbooks

Course pack (cases and readings), edited by the instructors.


Prerequisites

In order to fully benefit from the content of the course, it is advisable although not required - for students to have already passed the following exams: Corporate Strategy, Marketing Management.

Last change 10/06/2008 15:11