Eventi del

7 2012 13:00 - 14:00
Via Roentgen 1, 4th floor, room E4 SR03

"Firm Innovativeness and Its Performance Outcomes: A Meta-Analytic

Gaia Rubera (Michigan State University)

 Drawing upon the chain-of-effects model as a unifying framework, this meta-analysis indicates that firm innovativeness indirectly affects firm value through its effects on market position and financial position. In addition, the findings suggest that innovativeness has direct positive effects on financial position and firm value. Moreover, the meta-analysis provides evidence of reverse causality in the innovativeness-firm value relationship. Importantly, the results also reveal that the positive effects of firm innovativeness on market position and financial position are stronger for larger firms, firms that invest more in advertising, firms in high-tech industries, for innovativeness outputs, and for radical innovations. Finally, the meta-analytic evidence also indicates that the relationship between innovativeness and firm value is stronger for smaller firms, for firms that invest more in advertising, for firms in low-tech industries, for innovativeness inputs,innovativeness culture, and for radical innovations.