0973 - ECONOMIA E GESTIONE DELLE IMPRESE (KNOWLEDGE MANAGEMENT) (INSEGNAMENTO IN LINGUA INGLESE)

Presentazione generale del corso:

You can hardly listen to a speech of any top executive that does not stress the key contribution of his company's knowledge base to value creation for shareholders. Still, many are not clear about how to implement knowledge management initiatives. The course aims at providing a framework and strategic tools in order to better address the issues of competing on knowledge creation and innovation. Knowledge creations understood as a process that has to be nurtured and organized in a systematic way. The course will go through all the steps involved in the creation of new products and new markets. The class discussions will use a variety of company examples that succeded in out-innovating their competition and successfully establishing themselves as the dominant firm.

Programma del corso:

Part 1: Understanding Knowledge Creation

• Knowledge creation and innovation
• Understanding the process of knowledge creation
• Understanding the role of enabling condition

Part 2: Knowledge Creation and Innovation

• Discovering innovations
• Forecasting demand
• From product architectures to knowledge architectures
• Knowledge creation and the new product development game

Part 3: Knovledge Creation and Rent Apropriation

• Finding a market for your offering through complementary offerings
• Managing the diffusion of innovation
• Capturing and sustaining value of your innovation

Testi d'esame:

• G. VON KROGH, K. ICHIJO, I. NONAKA, Enabling Knowledge Creation, Oxford University Press, New York, 2000.
• B. DURISIN, Market and Knowledge Creation (the book is being published).

Prove d'esame:

For those students attending classes on a regular basis the final exam will consist of a written examination. Otherwise the exam will consist of an oral examination.