Info
Logo Bocconi

Course 2015-2016 a.y.

20241 - MANAGEMENT OF DESIGN


CLMG - M - IM - MM - AFC - CLAPI - CLEFIN-FINANCE - CLELI - ACME - DES-ESS - EMIT
Department of Management and Technology

Course taught in English


Go to class group/s: 31

CLMG (6 credits - I sem. - OP  |  SECS-P/07) - M (6 credits - I sem. - OP  |  SECS-P/07) - IM (6 credits - I sem. - OP  |  SECS-P/07) - MM (6 credits - I sem. - OP  |  SECS-P/07) - AFC (6 credits - I sem. - OP  |  SECS-P/07) - CLAPI (6 credits - I sem. - OP  |  SECS-P/07) - CLEFIN-FINANCE (6 credits - I sem. - OP  |  SECS-P/07) - CLELI (6 credits - I sem. - OP  |  SECS-P/07) - ACME (6 credits - I sem. - OBS  |  SECS-P/07) - DES-ESS (6 credits - I sem. - OP  |  SECS-P/07) - EMIT (6 credits - I sem. - OP  |  SECS-P/07)
Course Director:
ANTONIO CATALANI

Classes: 31 (I sem.)
Instructors:
Class 31: ANTONIO CATALANI


Course Objectives

During the course, students learn to:

  • Familiarize with the design industry and learn about how different types of design consultancies are structured and operate.
  • Familiarize with the perspective of designers and the logic of design thinking.
  • Understand the potential contribution of design and designers to competitive advantage, value creation and strategic renewal.
  • Learn how to handle the collaboration with external designers effectively.
  • Understand the purpose and structure of a design brief, and learn how to improve its effectiveness.

Course Content Summary
  • Design and competitive advantage.
  • The design industry.
  • The design process.
  • Sourcing design.
  • Collaborating with external designers.
  • Organizing internal designers.
  • The design brief.
  • Design and strategic renewal.

Detailed Description of Assessment Methods

The final grade is based in part (30%) on group assignments, and in part (70%) on a final written exam.


Textbooks

Course pack (cases and readings), edited by the instructors.


Prerequisites

In order to fully benefit from the content of the course, it is advisable - although not required - for students to have already passed the following exams: Corporate Strategy, Marketing Management.

Last change 15/06/2015 09:46