20460 - INTERNET, PUBLISHING AND MUSIC
ACME
Course taught in English
Go to class group/s: 31
The goals of the course are:
In terms of content:
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to analyse digitalization as a context for content industries transformation: what has happened and is happening, its disruptive potential, the emergence of digital platforms as key incumbents;
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to examine consumption processes of content, and the different role of citizens, public and consumers in content access, use, diffusion and co-creation;
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to discuss the relationship among technology, content providers and audiences in music and publishing (news, books, magazines) during industries reconfiguration;
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to analyse the evolution of offering configuration and changes in value appropriation;
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to analyse the conditions of sustainability for different business models.
In terms of pedagogy, the course tests your abilities in:
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problem setting and customer orientation (field projects);
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information selection and analytical skills in complex settings (individual essay 1);
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problem solving and synthesis (individual essay 2);
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synthesis and macro-trends elaboration (wrap-up case presentation);
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constructive and active participation (class participation).
- Digital platforms and the new ecology for content production, diffusion and access. This part concludes by the end of February.
- Transformation of specific industries: newspapers, books, music. These sessions develop all along the semester.
- Entrepreneurial and project management in content industries. This aspects are highlighted in specific sessions and are tested in practice through the field projects
Evaluation differs for attending and non-attending students.
For Attending students:
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Individual essays
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Wrap-up group presentation
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Field project
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Class participation
For Non attending students:
- Final written exam 100%
Attending students:
- Course material will be made available via course reserve. Copyrighted content not available via course reserve (i.e. cases) will be made available via Egea. Please check Learning space for updates.
- Materials available in digital form on Bocconi e-learning platform.
Non Attending students:
- Course material will be made available via course reserve. Copyrighted content will be made available via Egea. Please check Learning space for updates.
- Materials available in digital form on Bocconi e-learning platform.