Info
Logo Bocconi

Course 2017-2018 a.y.

20473 - MUSEUM MANAGEMENT


ACME
Department of Social and Political Sciences

Course taught in English


Go to class group/s: 31

ACME (6 credits - I sem. - OBS  |  4 credits L-ART/04  |  2 credits SECS-P/07)
Course Director:
GUIDO GUERZONI

Classes: 31 (I sem.)
Instructors:
Class 31: GUIDO GUERZONI


Course Objectives
The course of Museum Management explores the planning and the economic impacts of museum development, as well as budgeting and strategies in museum practice.
Diverse types of museums are assessed, including fine arts museums, history
museums, anthropology museums and science museums. The course then shifts focus to museum practice by addressing museum management, exhibition development, museum education and collections care.
Moreover, the course traces the history and current debates of museum globalization, discusses the museological debate and examines the current issues of urban development as it faces the future of museums in the 21st century.

Course Content Summary

The Course focuses on the following main issues

  • Institutions (museum management).
  • Territories (heritage and urban development).
  • Strategies (permanent collections/temporary exhibitions and audiences).
  • Planning and budgeting (budget, marketing strategies).

Each of these issues is set in a theoretical framework in frontal lessons and developed empirically through the illustration and discussion of some case studies.


Detailed Description of Assessment Methods
For attending students
  • Written exam (2 hours) on the subjects covered in slides and readings (no partials).
For non attending students
  • Written exam (2 hours) on all the subjects covered in the textbooks, slides and readings.

Textbooks
  • G. Guerzoni, Museum on the Map 1995-2012, Torino, Allemandi, 2014.
  • B. Lord, G. Lord Dexter, L. Martin (eds.), The Manual of Museum Planning: Sustainable Space, Facilites and Operations, Lanham, AltaMira Press, 2012.
  • N. Kotler, P. Kotler, W. Kotler, Museum marketing and strategy, San Francisco, Jossey-Bass, 2008.
  • Slides and suggested readings.
Last change 24/05/2017 12:09