Course 2015-2016 a.y.

20524 - VALUE CHAINS AND BUSINESS MODELS IN FASHION & LUXURY


CLMG - M - IM - MM - AFC - CLAPI - CLEFIN-FINANCE - CLELI - ACME - DES-ESS - EMIT
Department of Management and Technology

Course taught in English


Go to class group/s: 31

CLMG (6 credits - I sem. - OP  |  SECS-P/07) - M (6 credits - I sem. - OP  |  SECS-P/07) - IM (6 credits - I sem. - OP  |  SECS-P/07) - MM (6 credits - I sem. - OP  |  SECS-P/07) - AFC (6 credits - I sem. - OP  |  SECS-P/07) - CLAPI (6 credits - I sem. - OP  |  SECS-P/07) - CLEFIN-FINANCE (6 credits - I sem. - OP  |  SECS-P/07) - CLELI (6 credits - I sem. - OP  |  SECS-P/07) - ACME (6 credits - I sem. - OBS  |  SECS-P/07) - DES-ESS (6 credits - I sem. - OP  |  SECS-P/07) - EMIT (6 credits - I sem. - OP  |  SECS-P/07)
Course Director:
STEFANIA SAVIOLO

Classes: 31 (I sem.)
Instructors:
Class 31: STEFANIA SAVIOLO


Course Objectives
The course provides a general overview of key concepts in industry analysis and strategic management of fashion and luxury companies. It is the basic/introductory course of the Major Fashion, Luxury and Made in Italy and therefore a specific focus will be dedicated to the Italian Model. The course aims at exploring the foundamental business models of the different companies, taking into account the present evolution of the industry and the new emerging key actors (mass retailers, e-commerce, co-branding Designer/Brand/Retailers). The teaching methods present a mix of traditional lectures, case discussions, guest speakers. At the end of the course a group filed project is held, which contributes to the global evaluation, together with a written individual exam.

Course Content Summary
  • Phenomenology of Fashion and Luxury. Historic evolution and contemporary trends.
  • Fashion value chains, both horizontal and vertical. Comparisons among the main international industries.
  • The role of Made in Italy and the evolution of Italian industrial districts.
  • Specificity and evolution of the "Italian Model", between craftsmanship and serial production.
  • Strategic business models and brand archetypes in the fashion and luxury.
  • The seasonal nature of the fashion business and its implications on operational processes.
  • Pure and hibryd operational business models (make to order, fast fashion, replenishment).

Detailed Description of Assessment Methods
For Attending students:
  • a written individual exam for the first session and following (70% of global evaluation);
  • a group field project (4-5 students), whose grade counts for the remaining 30% of the global evaluation and will be valid for the entire academic year. Topics of field project will be communicated in classroom.

Textbooks

Per i non frequentanti:

(in aggiunta al materiale dei frequentanti); 

  • E. CORBELLINI, S. SAVIOLO, Managing fashion and luxury companies, ETAS, 2009.
  • Course Pack, 2015.
Per i frequentanti:
  • E. CORBELLINI, S. SAVIOLO, Managing fashion and luxury companies, ETAS, 2009.
  • Course Pack, 2015.
Last change 18/05/2015 10:24