Info
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Course 2015-2016 a.y.

30215 - INTERNATIONAL BUSINESS AND MANAGEMENT


CLEAM - CLEF - CLEACC - CLES-BESS - BIEMF
Department of Management and Technology

Course taught in English


Go to class group/s: 31

CLEAM (6 credits - II sem. - OP  |  SECS-P/07) - CLEF (6 credits - II sem. - OP  |  SECS-P/07) - CLEACC (6 credits - II sem. - OP  |  SECS-P/07) - CLES-BESS (6 credits - II sem. - OP  |  SECS-P/07) - BIEMF (6 credits - II sem. - OP  |  SECS-P/07)
Course Director:
TORBEN PEDERSEN

Classes: 31 (II sem.)
Instructors:
Class 31: TORBEN PEDERSEN


Course Objectives

The course aims at bringing the students closer to the problems facing firms that conduct international activities. This involves the strategic choices related to international operations as well as the process of internationalization. Students will be able to deal with the phases and key challenges that characterize the geographic expansion of the firm, as well as strategic decisions on location, entry-modes, organization, global marketing, global production and global innovation.

The course is focused on frameworks and models which describe the external and internal forces affecting the internationalization process. By adopting a value chain perspective, the course describes the factors that promote or hinders the internationalization of the different activities. During the course we will scrutinize how the internationalization is rolled out on functional level (e.g. marketing, operations and innovation) and affecting the global organization of value chain activities.


Course Content Summary
  • The internationalization process of firms.
  • Local responsiveness versus global efficiency.
  • Managing a global organiation.
  • Assessing countries' attractiveness and country risk.
  • Entry strategies (including alliances and acquisitions).
  • Offshoring, outsourcing and reshoring.
  • Global marketing and innovation
  • Emerging market mltinationals

Detailed Description of Assessment Methods

Course activities and organization are planned to promote enrolled students' active participation and class discussion.

For Attending students :
Attending students are evaluated based on three components:

  • individual participation.
  • Group project and presentation of assigned case.
  • Final written exam.
For Non-attending students:
  • Students will be evaluated solely on the final written exam.
The written exam will be based on two sections: a) multiple choice questions on the frameworks and models presented in the course; b) open essay questions on the application of these frameworks and models.

Textbooks

For Attending students:

For Non Attending students:


Prerequisites

Students attending this course are expected to already know the basic terminology and the essential tools of management.

Last change 30/04/2015 09:57