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Course 2017-2018 a.y.

30218 - ENTREPRENEURIAL STRATEGY


CLEAM - CLEF - CLEACC - BESS-CLES - WBB - BIEF - BIEM - BIG
Department of Management and Technology

Course taught in English


Go to class group/s: 31

CLEAM (6 credits - II sem. - OP  |  SECS-P/07) - CLEF (6 credits - II sem. - OP  |  SECS-P/07) - CLEACC (6 credits - II sem. - OP  |  SECS-P/07) - BESS-CLES (6 credits - II sem. - OP  |  SECS-P/07) - WBB (6 credits - II sem. - OP  |  SECS-P/07) - BIEF (6 credits - II sem. - OP  |  SECS-P/07) - BIEM (6 credits - II sem. - OP  |  SECS-P/07) - BIG (6 credits - II sem. - OP  |  SECS-P/07)
Course Director:
CARMINE GARZIA

Classes: 31 (II sem.)
Instructors:
Class 31: CARMINE GARZIA


Course Objectives
This course deals with the process of creating new ventures in dynamic business environments. We analyze the competitive environments that entrepreneurs face, how new entrants alter competition, how industries are created and destroyed through competition, and how entrepreneurial strategies can ultimately generate economic growth.
We also examine the internal management of entrepreneurial ventures. We study how entrepreneurs create and develop new ventures, launch new technologies, and initiate new business models. Finally, we explore how entrepreneurial attitudes and actions can be encouraged within a business. Our ultimate goal is to train future managers who can recognize and manage both the potentials and the threats of entrepreneurial ventures, creating and sustaining competitive advantage.

Course Content Summary
  • Creating and sustining competitive advantage.
  • Entrepreneurial management: innovation, change and the creation of entrepreneurial opportunities.
  • Entrepreneurs as the active element in new ventures creation. Discovery and creation: alternative theories of entrepreneurial action.
  • The creation of new business models.
  • Entry in new markets.
  • Growth processes.
  • Entrepreneurial strategies within large organizations.
  • How established firms can create breakthrough ideas.
  • Organizational renewal and change.

Detailed Description of Assessment Methods
For attending students
The exam is based on two group project delivered within the course and a final written exam. The exam is a case analysis. Attending students can also earn bonus points thanks to in-class assignments and presentations.
The exam is written, closed books.

For non attending students
There is a final written exam based on theory.
The exam is written, closed books.

Textbooks
For attending students
  • C. GARZIA, Managing The Strategic Innovation Process, Egea, 2011, ISBN 9788823843035.
  • Case and Reading Collection for the course Entrepreneurial Strategy – 30218, available at EgeaBookstore.
  • Other support material (slides, cases, articles) will be available on line (e-learning site for the course).

For nonattending students
  • R. GALAVAN, J. MURRAY, C. MARKIDES, Strategy, innovation, and change: Challenges for management, OUP Oxford, 2008, ISBN: 9780199239900.

Last change 23/03/2017 10:40