Course 2015-2016 a.y.

30269 - COMPETITIVE STRATEGIES IN CREATIVE INDUSTRIES


CLEACC
Department of Management and Technology

Course taught in English


Go to class group/s: 12 - 13

CLEACC (7 credits - I sem. - OB  |  SECS-P/07)
Course Director:
MARCO GIARRATANA

Classes: 12 (I sem.) - 13 (I sem.)
Instructors:
Class 12: MARCO GIARRATANA, Class 13: MARCO GIARRATANA


Course Objectives
The focus of this course is on how managers could enhance and sustain business performance by implementing strategic tools. The course covers analytical and conceptual mechanisms that help to develop strategic thinking. The principal aim is to sharpen skills at developing consistent strategies. The topics of logistics and production are also extensively studied.

Course Content Summary
  • What is strategy?
  • How to measure performance.
  • Industry Analysis.
  • The internal sources of competitive advantage.
  • Differentiation vs cost strategies.
  • Growth strategies.
  • Diversification: the scope of the firm.
  • Vertical integration.
  • Internationalization.
  • Operations and processes.
  • Operations strategy & design.
  • Supply Chain Management.

Detailed Description of Assessment Methods
For Attending students:
The final grade will consist of these elements:
  • Final individual exam, evaluated on the basis of points attributed to each question, weighted for importance. The individual exam(s) are held in class, with closed books.
  • Maximum of 4 points from teamwork during class hours.
For Non - Attending students:
  • Final individual exam, evaluated on the basis of points attributed to each question, weighted for importance. The individual exam(s) are held in class, with closed books. A sufficient grade in the individual exam is required in order to pass the course.

Textbooks
For Attending students :
  • M. GIARRATANA, Notes on Strategy, Egea, 2014.
  • Case studies available on e-learning.
  • N. Slack, A. Brandon-Jones, R. Johnston. Operations Management, Prentice Hall, 7th edition.
For Non attending students:
  • M. GIARRATANA, Notes on Strategy, Egea, 2014.
  • N. Slack, A. Brandon-Jones, R. Johnston. Operations Management ,Prentice Hall, 7th edition.
  • C. SHAPIRO; H. VARIAN. Information Rules. Harvard Business Review Press (chapters from 1 to 7).
Last change 29/06/2015 12:24