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Course 2015-2016 a.y.

30378 - THE TRANSFORMATION OF CULTURAL SECTOR AND ART MARKET: CRITICAL ISSUES AND CASES


CLEACC
Department of Management and Technology

Course taught in English


Go to class group/s: 31

CLEACC (6 credits - II sem. - OBS  |  SECS-P/10)
Course Director:
BEATRICE MANZONI

Classes: 31 (II sem.)
Instructors:
Class 31: BEATRICE MANZONI


Course Objectives

Arts and economics have often been conceived as irreconcilable. The reality couldn’t be more different. The cultural sector and the art market have to cope with a set of paradoxes (e.g. economic vs. symbolic performance, competition vs. collaboration, exploration vs. exploitation, creativity vs. efficiency), managers need to be aware of in order to cope with them and manage cultural institutions. Each paradox is examined through a theoretical lens and a real national or international case and / or a guest speaker from museums, heritage, libraries, theatres, opera houses, art fairs, galleries and auction houses.
By the end of this course you will be able to:

  • Understand the transformation of the cultural sector and its future trends.
  • Critically assess and discuss the main paradoxes of the cultural sector and art market.
  • Manage and cope with these paradoxes, also thanks to the exposure to a set of national and international exemplary cases.

Course Content Summary
  • Measuring impacts: Economic vs. symbolic impact.
  • Dealing with networks: Cooperation vs. competition.
  • Governance: Public vs. private vs. not for profit.
  • Marketing for the arts: Clients vs. visitors.
  • ICT for culture: Expanding vs. threatening cultural demand.
  • Resourcing: Public vs. private financing.

Detailed Description of Assessment Methods
For Non attending students:
  • Written test
For Attending students :
  • Written test (50%)
  • Group project (50%)

Textbooks
For Non attending students:
  • Materials available on Bocconi Library Course Reserves
For Attending students:
  • Materials available on Bocconi e-learning and Library Course Reserves
Last change 16/04/2015 11:50