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Course 2006-2007 a.y.

8111 - INTERNATIONAL BUSINESS MANAGEMENT (ADVANCED TOPICS IN INTERNATIONAL BUSINESS)


GM-LS - MM-LS - OSI-LS - AFC-LS - CLAPI-LS - CLEFIN-LS - CLELI-LS - CLEACC-LS - DES-LS - CLEMIT-LS - CLG-LS
Department of Management and Technology

Course taught in English


Go to class group/s: 31

GM-LS (6 credits - I sem. - AI) - MM-LS (6 credits - I sem. - AI) - OSI-LS (6 credits - I sem. - AI) - AFC-LS (6 credits - I sem. - AI) - CLAPI-LS (6 credits - I sem. - AI) - CLEFIN-LS (6 credits - I sem. - AI) - CLELI-LS (6 credits - I sem. - AI) - CLEACC-LS (6 credits - I sem. - AI) - DES-LS (6 credits - I sem. - AI) - CLEMIT-LS (6 credits - I sem. - AI) - CLG-LS (6 credits - I sem. - AI)
Course Director:
MARKUS VENZIN

Classes: 31 (I sem.)
Instructors:
Class 31: ELISABETTA MARAFIOTI


Course Objectives

Students of international business are fortunate enough to be living in a laboratory where the principles in this course can be used on a daily basis. Virtually every management decision being made today is influenced by global events, and naïve thinking about international politics, economics, cultures, exchange rates and foreign competitors can have quick and adverse effects on a firm's bottom line.
The first part of the course focuses on the main strategic issues that must be considered when doing business in different areas of the world: the European Union and other developed countries such as the US and Japan, or the emerging economies of Eastern Europe, Latin America and Asia (China and India). The second part of the course focuses on different strategic objectives and how companies from various industries cope with them, developing specific entry strategies.


Course Content Summary

Globalization, regionalization and economic blocks: a geopolitical interpretation

Doing Business in:

  • Europe: EU and Eastern Europe
  • US
  • Asia: China, India and Japan
  • Central and Latin America

Market seeking strategies in:

  • Consumer goods
  • Regulated industries
  • Service industries
  • Industrial goods

Resource seeking strategies in:

  • Commodities
  • Labour intensive industries
  • Knowledge intensive industries

Detailed Description of Assessment Methods

Attending students
Students will be evaluated both on a written exam and group activities.

Non-attending students
Students will be evaluated on a written exam, based on additional readings. Details will be given at the beginning of the course and will be indicated in the extended syllabus available at ISEA (Istituto di Strategia ed Economia Aziendale) offices and website.


Textbooks
  • International Business Management - Reading Package, EGEA, 2005.
  • Other materials distributed in class.
  • Pre-required reading: P. LASSERRE, Global Strategic Management, Palgrave - MacMillan, 2003.

For further and updated information consult the extended syllabus available at ISEA offices and website.

Exam textbooks & Online Articles (check availability at the Library)
Last change 18/10/2006 03:46
 

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