8264 - INTERNATIONAL MARKETING
GM-LS - MM-LS - OSI-LS - AFC-LS - CLAPI-LS - CLEFIN-LS - CLELI-LS - CLEACC-LS - DES-LS - CLEMIT-LS - CLG-LS
Course taught in English
Go to class group/s: 31
ENRICO VALDANI
A strategic approach to global business is closely related to a systematic approach in dealing with the opportunities and challenges of the different and distant markets present. This course provides the key tools required to develop and implement this approach as well as many opportunities to apply the concepts with cases and simulations.
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- The global marketing environment
- Potential market assessment
- Market entry and consolidation strategies
- Issues in international market segmentation and positioning
- International product and brand management
- Global pricing strategies
- Global promotional strategies
- Emerging issues in international marketing
Attending students
- Written exam 50%
- Group assignment 15%
- Group Project 35%
Non-attending students
- Written exam 80%
- An individual assignment to be discussed with the Professor