8295 - PRODUCTION SYSTEMS FOR ARTS AND MEDIA
GM-LS - MM-LS - OSI-LS - AFC-LS - CLAPI-LS - CLEFIN-LS - CLELI-LS - CLEACC-LS - DES-LS - CLEMIT-LS - CLG-LS
Course taught in English
Go to class group/s: 31
The laboratory's educational goals arise from the most recognized evidence and need of professional families operating within the gate keeping agencies and into the industrial system:
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Acquiring a deeper and more aware knowledge of cultural production systems: understanding contexts and markets, connections between the creative production dynamics and social, infrastructural, institutional, economic, technological, environmental and urban situations.
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Obtaining professional skills in both 'scouting' and developing new products, or rather in launching already-established products:
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Knowledge of specific processes -to gather and manage information, understanding, structuring and transferring new products and processes, integrating the institutional, social, managerial and cultural spheres.
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Launching, developing, diversifying and supporting (re-launching) products (relation between catalogue and innovation).
Cultural and artistic sectors are explored focusing on the following aspects:
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Product Innovation: talent search, identifying new products, new territories, new production and creative processes, new markets; understanding the conditions for their supports (e.g. the operation of incubations structures), the role of institutions, enterprises and infrastructures, characterization of training, skills and specific managerial crossroads.
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Diversified Use Models and Processes: translations and internalization, media translation (books, films, music, etc...), branding, licensing and intellectual property rights, investments and channel and awareness management, product life cycle support.
Attending students
50% Written/oral examination on the course materials for attending students
50% Project in teams on different creative industries in Milan
Non Attending students
Oral exam
Attendine students
- Issue by the teachers, published by EGEA
Non attending students
- R. Florida, (2002), The rise of creative class, Basic Books, NY