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CHIARA LONGONI

CHIARA LONGONI
Associate Professor
Department of Marketing

Courses a.y. 2023/2024

20145 BRAND MANAGEMENT

Courses previous a.y.

Biographical note

I am a social scientist and I conduct interdisciplinary, empirical research that investigates adoption of artificial intelligence as a tool for social good, with direct applications for companies, law, and policy.  A secondary area of research looks at the determinants of positive behavior change and the drivers of sustainability and climate action. I completed a Ph.D. in marketing at New York University’s Stern School of Business. I also hold a M.S. (summa cum laude) from Bocconi University, a M.A. (Honors) in Psychology from New York University, and a M. Phil. in Marketing from New York University’s Stern School of Business. 


Research interests

My primary area of research falls under the realm of investigating consumer psychological responses to applications of artificial intelligence across domains spanning healthcare, recommendation systems, automated content generation, and government service provision. A secondary area of research broadly relates to consumer and societal well-being. My work in this area looks at the determinants of positive behavior change and the drivers of sustainability and climate action.


Working papers


Tully, Stephanie; Longoni, Chiara; Appel, Gil
Knowledge of artificial intelligence predicts lower AI receptivity

Selected Publications

Hong, Jennifer Seokhwa; Longoni, Chiara; Morwitz, Vicki G.
Proximity bias: Interactive effect of spatial distance and outcome valence on probability judgments
JOURNAL OF CONSUMER PSYCHOLOGY, Forthcoming

Longoni, Chiara; Cian, Luca; Kyung, Ellie J.
Algorithmic transference: people overgeneralize failures of AI in the government
JOURNAL OF MARKETING RESEARCH, 2023


Longoni, Chiara; Fradkin, Andrey; Cian, Luca; Pennycook, Gordon
News from generative artificial intelligence is believed less
Proceedings of the 2022 ACM Conference on Fairness, Accountability, and Transparency, 2022


Schweidel, David A; Bart, Yakov; Inman, J Jeffrey; Stephen, Andrew T.; Libai, Barak; Andrews, Michelle; Rosario, Ana Babić; Chae, Inyoung; Chen, Zoey; Kupor, Daniella; Longoni, Chiara; Thomaz, Felipe
How consumer digital signals are reshaping the customer journey
JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, 2022


Cadario, Romain; Longoni, Chiara; Morewedge, Carey K
Understanding, explaining, and utilizing medical artificial intelligence
NATURE HUMAN BEHAVIOUR, 2021

Longoni, Chiara, Bonezzi, Andrea; Morewedge, Carey K.
Resistance to medical artificial intelligence is an attribute in a compensatory decision process: Response to Pezzo and Becksted
JUDGMENT AND DECISION MAKING, 2020

Luca Cian; Chiara Longoni; Aradhna Krishna
Advertising a Desired Change: When Process Simulation Fosters (vs. Hinders) Credibility and Persuasion
JOURNAL OF MARKETING RESEARCH, 2020

Longoni, Chiara; Bonezzi, Andrea; Morewedge, Carey K.
Resistance to medical Artificial Intelligence
THE JOURNAL OF CONSUMER RESEARCH, 2019