La tesi rappresenta un momento fondamentale della vostra esperienza formativa, sia per i lavori finali di laurea triennale sia, a maggior ragione, per le tesi di laurea magistrale. Attraverso lo svolgimento del lavoro finale* o della tesi, avete infatti la possibilità di:
- identificare un primo spazio di focalizzazione e di specializzazione del vostro profilo professionale
- contestualizzare le conoscenze sviluppate nell'ambito del curriculum universitario
- sperimentare momenti di confronto con il mondo professionale aziendale
- testare e affinare il vostro spirito critico
* La Guida alla realizzazione del lavoro finale in formato interattivo è il punto di partenza per lo studente del triennio che voglia iniziare a riflettere su come strutturare il proprio lavoro oppure che si accinga a predisporlo. Concepita come un percorso in moduli che copre le tappe fondamentali per la 'costruzione' di un lavoro finale, la Guida interattiva è disponibile in Agenda yoU@B, a partire dal secondo anno di corso, in Laurea > How-To: info utili per la laurea. Per la corretta redazione del lavoro finale, deve esservi affiancata anche la Guida per la citazione bibliografica e la stesura della bibliografia."
In questa pagina trovate degli spunti che speriamo vi possano essere utili per avviare al meglio il vostro lavoro di ricerca. Per un ulteriore supporto, potete rivolgervi alla Prof.ssa Arianna Brioschi (lauree triennali) e al Prof. Armando Cirrincione (lauree magistrali)
Circa gli adempimenti amministrativi, tutte le informazioni sono disponibili online sulla Guida all'Università:
Potete consultare le guide realizzate dalla Biblioteca per creare la vostra strategia di ricerca e orientarvi tra gli strumenti e le risorse disponibili: Marketing, Bibliographic Research Skills, Writing your dissertation
B
BARNEA URI - Assistant Professor
Aree tematiche: Communication Management, Consumer Behaviour, Experience Marketing, Internet & Digital Marketing
Aree tematiche: Communication Management, Consumer Behaviour, Experience Marketing, Internet & Digital Marketing
BELLIO ELENA - Academic Fellow
Aree tematiche: Green Marketing, Internet & Digital Marketing, Social & Non-Profit Marketing
Aree tematiche: Green Marketing, Internet & Digital Marketing, Social & Non-Profit Marketing
BORGHINI STEFANIA - Professore Associato
Aree tematiche: Consumer Behaviour, Experience Marketing, Product & Brand Management
Aree tematiche: Consumer Behaviour, Experience Marketing, Product & Brand Management
BRIOSCHI ARIANNA - Lecturer
Aree tematiche: Communication Management, Experience Marketing, Product & Brand Management
Aree tematiche: Communication Management, Experience Marketing, Product & Brand Management
BUCCOLIERO LUCA - Lecturer
Aree tematiche: Experience Marketing, Service Marketing, Social & Non-Profit Marketing
Aree tematiche: Experience Marketing, Service Marketing, Social & Non-Profit Marketing
BUSACCA BRUNO GIUSEPPE - Professore Ordinario
Aree tematiche: Consumer Behaviour, Price Management, Product & Brand Management
Aree tematiche: Consumer Behaviour, Price Management, Product & Brand Management
C
CARU' ANTONELLA - Professore Ordinario
Aree tematiche: Consumer Behaviour, Experience Marketing, Service Marketing
Aree tematiche: Consumer Behaviour, Experience Marketing, Service Marketing
CASTALDO SANDRO - Professore Ordinario
Aree tematiche: Green Marketing, Retail & Channel Management, Social & Non-Profit Marketing
Aree tematiche: Green Marketing, Retail & Channel Management, Social & Non-Profit Marketing
CHIZZOLI CRISTIAN - Lecturer
Aree tematiche: Communication Management, Customer Satisfaction, Customer Loyalty e Relationship Management, New Product & New Service Development
Aree tematiche: Communication Management, Customer Satisfaction, Customer Loyalty e Relationship Management, New Product & New Service Development
CIRRINCIONE ARMANDO - Lecturer
Aree tematiche: Green Marketing, Internet & Digital Marketing, Marketing Metrics, Price Management, Strategic Marketing
Aree tematiche: Green Marketing, Internet & Digital Marketing, Marketing Metrics, Price Management, Strategic Marketing
D
DE ANWESHA - Assistant Professor
Aree tematiche: Communication Management, Internet & Digital Marketing, Product & Brand Management
Aree tematiche: Communication Management, Internet & Digital Marketing, Product & Brand Management
DE SANCTIS ROBERTA - Academic Fellow
Aree tematiche: Communication Management, Retail & Channel Management, Sales Management
Aree tematiche: Communication Management, Retail & Channel Management, Sales Management
F
FORNARI VALENTINA - Academic Fellow
Aree tematiche: New Product & New Service Development, Product & Brand Management
Aree tematiche: New Product & New Service Development, Product & Brand Management
G
GREENBERG ADAM ERIC - Assistant Professor
Aree tematiche: Consumer Behaviour, Product & Brand Management, Social & Non-Profit Marketing
Aree tematiche: Consumer Behaviour, Product & Brand Management, Social & Non-Profit Marketing
GUENZI PAOLO - Professore Associato
Aree tematiche: Industrial Marketing, Sales Management, Service Marketing
Aree tematiche: Industrial Marketing, Sales Management, Service Marketing
H
HONG SUNGTAK - Assistant Professor
Aree tematiche: Internet & Digital Marketing, Marketing Metrics, New Product & New Service Development, Price Management
Aree tematiche: Internet & Digital Marketing, Marketing Metrics, New Product & New Service Development, Price Management
J
JARACH DAVID MARIO DINO - SDA Senior Lecturer
Aree tematiche: Industrial Marketing, Price Management, Service Marketing
Aree tematiche: Industrial Marketing, Price Management, Service Marketing
K
KIM JESSICA JUMEE - Assistant Professor
Aree tematiche: Communication Management, Internet & Digital Marketing, Product & Brand Management
Aree tematiche: Communication Management, Internet & Digital Marketing, Product & Brand Management
M
MAURI CHIARA - Professore ordinario altra universita
Aree tematiche: Consumer Behaviour, Product & Brand Management, Retail & Channel Management
Aree tematiche: Consumer Behaviour, Product & Brand Management, Retail & Channel Management
MOON SUNGKYUN - Assistant Professor
Aree tematiche: Communication Management, Marketing Metrics, Strategic Marketing
Aree tematiche: Communication Management, Marketing Metrics, Strategic Marketing
MUNZ KURT PAUL - Assistant Professor
Aree tematiche: Consumer Behaviour, Internet & Digital Marketing, Social & Non-Profit Marketing
Aree tematiche: Consumer Behaviour, Internet & Digital Marketing, Social & Non-Profit Marketing
O
ORDANINI ANDREA - Professore Ordinario
Aree tematiche: Experience Marketing, Marketing Metrics, Service Marketing
Aree tematiche: Experience Marketing, Marketing Metrics, Service Marketing
OSTILLIO MARIA CARMELA - SDA Associate Professor of Practice
Aree tematiche: Communication Management, Consumer Behaviour, Product & Brand Management
Aree tematiche: Communication Management, Consumer Behaviour, Product & Brand Management
P
PADULA GIOVANNA - Professore Associato
Aree tematiche: Customer Satisfaction, Customer Loyalty e Relationship Management, Industrial Marketing, Strategic Marketing
Aree tematiche: Customer Satisfaction, Customer Loyalty e Relationship Management, Industrial Marketing, Strategic Marketing
PREMAZZI KATIA - Academic Fellow
Aree tematiche: Customer Satisfaction, Customer Loyalty e Relationship Management, Product & Brand Management, Retail & Channel Management
Aree tematiche: Customer Satisfaction, Customer Loyalty e Relationship Management, Product & Brand Management, Retail & Channel Management
PRESTINI STEFANO - Lecturer
Aree tematiche: Communication Management, Consumer Behaviour, Experience Marketing, Internet & Digital Marketing, Strategic Marketing
Aree tematiche: Communication Management, Consumer Behaviour, Experience Marketing, Internet & Digital Marketing, Strategic Marketing
R
RACCAGNI DEBORAH CAROLINA - Lecturer
Aree tematiche: Communication Management, Internet & Digital Marketing, New Product & New Service Development, Product & Brand Management
Aree tematiche: Communication Management, Internet & Digital Marketing, New Product & New Service Development, Product & Brand Management
RUBERA GAIA - Professore Ordinario
Aree tematiche: International & Global Marketing, Marketing Metrics, New Product & New Service Development, Product & Brand Management, Strategic Marketing
Aree tematiche: International & Global Marketing, Marketing Metrics, New Product & New Service Development, Product & Brand Management, Strategic Marketing
RURALE ANDREA - Lecturer
Aree tematiche: Consumer Behaviour, Customer Satisfaction, Customer Loyalty e Relationship Management, Experience Marketing
Aree tematiche: Consumer Behaviour, Customer Satisfaction, Customer Loyalty e Relationship Management, Experience Marketing
S
SHI QIAONI - Assistant Professor
Aree tematiche: Internet & Digital Marketing, Marketing Metrics, Price Management, Retail & Channel Management
Aree tematiche: Internet & Digital Marketing, Marketing Metrics, Price Management, Retail & Channel Management
SOLERIO CHIARA - Academic Fellow
Aree tematiche: Communication Management, Consumer Behaviour, Experience Marketing, New Product & New Service Development, Product & Brand Management
Aree tematiche: Communication Management, Consumer Behaviour, Experience Marketing, New Product & New Service Development, Product & Brand Management
STEENKAMP IRIS - Assistant Professor
Aree tematiche: Green Marketing, Internet & Digital Marketing, Retail & Channel Management, Sales Management, Social & Non-Profit Marketing
Aree tematiche: Green Marketing, Internet & Digital Marketing, Retail & Channel Management, Sales Management, Social & Non-Profit Marketing
T
TROILO GABRIELE - Professore Associato
Aree tematiche: Consumer Behaviour, Social & Non-Profit Marketing, Strategic Marketing
Aree tematiche: Consumer Behaviour, Social & Non-Profit Marketing, Strategic Marketing
U
USLENGHI ANNA - Lecturer
Aree tematiche: Communication Management, Consumer Behaviour, Product & Brand Management
Aree tematiche: Communication Management, Consumer Behaviour, Product & Brand Management
V
VALENTINI SARA - Professore Associato
Aree tematiche: Customer Satisfaction, Customer Loyalty e Relationship Management, Internet & Digital Marketing, Marketing Metrics, Retail & Channel Management, Strategic Marketing
Aree tematiche: Customer Satisfaction, Customer Loyalty e Relationship Management, Internet & Digital Marketing, Marketing Metrics, Retail & Channel Management, Strategic Marketing
VARGA MARTON - Assistant Professor
Aree tematiche: Internet & Digital Marketing, Marketing Metrics, Retail & Channel Management
Aree tematiche: Internet & Digital Marketing, Marketing Metrics, Retail & Channel Management
VOSGERAU JOACHIM - Professore Ordinario
Aree tematiche: Consumer Behaviour, International & Global Marketing, Marketing Metrics
Aree tematiche: Consumer Behaviour, International & Global Marketing, Marketing Metrics
Y
YOON HEEYOUNG - Assistant Professor
Aree tematiche: Consumer Behaviour, Experience Marketing, Product & Brand Management
Aree tematiche: Consumer Behaviour, Experience Marketing, Product & Brand Management
Z
ZAGHI KARIN MARIA LAURA - SDA Associate Professor of Practice
Aree tematiche: Experience Marketing, Retail & Channel Management
Aree tematiche: Experience Marketing, Retail & Channel Management