Innovation in Symbolic Industries: The Influence of Critical Audience Evaluation on Fashion Companies' Behavior (01/01/2012)
Prandelli Emanuela ” (coautore P. Cillo) .
In "Prodotto, consumatore e Politiche di mercato. Quarant'anni dopo." Scritti in onore di Stefano Podestà, 2012.
Modificato il 05/12/2013
Il marketing digitale: dal marketing interattivo al marketing collaborative (01/01/2009)
Prandelli Emanuela (coautore G. Verona) Marketing e Fiducia, Il Mulino, 2009
In S. Castaldo (ed.), Marketing e Fiducia, Il Mulino, 2009.
Modificato il 05/12/2013
Co-developing new products with customers (in corso di pubblicazione)
E. Prandelli, G. Verona John Wiley and Sons, Ltd.
in A. Caru', K. Tollin (eds.), Strategic Market Creation: a New Perspective on Marketing and Innovation Management
Modificato il 27/04/2009
Collaborative Innovation: Web-based tools for customer involvement in new product development (2007)
E. Prandelli, G. Verona Sage Publications, Thousand Oaks, CA
in C. Wankel (ed.), 21st Century Management: a Reference Handbook
Modificato il 27/04/2009
Knowledge Management and the Emerging Organizational Models of Distributed Innovation: Towards a Taxonomy. (2006)
E. Prandelli, M. Sawhney, G. Verona Palgrave MacMillan, Houndmills, Hampshire
in B. Renzl, K. Matzler, H. Hinterhuber (eds.), The Future of Knowledge Management, pp. 137-160
Modificato il 27/04/2009
Beyond Customer Knowledge Management: Customers as Knowledge Co-Creators (2000)
E. Prandelli, M. Sawhney Idea Group Publishing, Hershey, PA
in Knowledge Management and Virtual Organization, pp. 258-281