Insegnamento a.a. 2019-2020

20524 - VALUE CHAINS AND BUSINESS MODELS IN FASHION & LUXURY

Department of Management and Technology

Course taught in English
Go to class group/s: 31
CLMG (6 credits - I sem. - OP  |  SECS-P/07) - M (6 credits - I sem. - OP  |  SECS-P/07) - IM (6 credits - I sem. - OP  |  SECS-P/07) - MM (6 credits - I sem. - OP  |  SECS-P/07) - AFC (6 credits - I sem. - OP  |  SECS-P/07) - CLELI (6 credits - I sem. - OP  |  SECS-P/07) - ACME (6 credits - I sem. - OBS  |  SECS-P/07) - DES-ESS (6 credits - I sem. - OP  |  SECS-P/07) - EMIT (6 credits - I sem. - OP  |  SECS-P/07) - GIO (6 credits - I sem. - OP  |  SECS-P/07) - DSBA (6 credits - I sem. - OP  |  SECS-P/07) - PPA (6 credits - I sem. - OP  |  SECS-P/07) - FIN (6 credits - I sem. - OP  |  SECS-P/07)
Course Director:
STEFANIA SAVIOLO

Classes: 31 (I sem.)
Instructors:
Class 31: STEFANIA SAVIOLO


Mission & Content Summary

MISSION

This is an introductory course about industry and business models analysis. The course aims at understanding the competitive systems, the value chains and the key business models in the fashion and luxury sectors. The course also provides the analytical tools to evaluate key success factors and competitive advantage of firms competing within different fashion sectors from textile to apparel and accessories. A special focus on the Italian fashion industry and Italian business cases is offered.

CONTENT SUMMARY

The course main topics are:

  • Definition of fashion and luxury, country models in fashion (France, Italy, US, China), country of origin effect.
  • The fashion process and timeline, the fashion pipeline.
  • Business models in fashion and luxury (luxury brands, designer brands, premium brands, fast fashion brands, fashion e-tailers).
  • Competition within fashion industry segments (textile, menswear, womenswear, sportswear, knitwear, leather goods, footwear and eyewear).
  • Sustainability and digitalisation of the fashion value chain.

Intended Learning Outcomes (ILO)

KNOWLEDGE AND UNDERSTANDING

At the end of the course student will be able to...
  • Learn different country models in the  fashion industry.
  • Recognise key success factors to compete, strategic groups and basis for differentiation in fashion and luxury industries.
  • Distinguish different business models in fashion and luxury according to the different business models pillars (value proposition, value chain design, revenue model).
  • Identify value creation strategies within specific fashion businesses (i.e. womanswear or sportswear).

APPLYING KNOWLEDGE AND UNDERSTANDING

At the end of the course student will be able to...
  • Carry out an industry analysis in fashion and luxury and understand key success factors to compete.
  • Decode the business model of a specific company within different fashion segments.
  •  Understand strenghts and weaknessess of the Italian fashion model.
  • Develop teamwork skills.

Teaching methods

  • Face-to-face lectures
  • Guest speaker's talks (in class or in distance)
  • Case studies /Incidents (traditional, online)
  • Group assignments

DETAILS

  • Guest speaker's talks in class contributes to students learning with best practices and best cases.
  • Multiple case studies make learning more practical and industry specific.
  • One group assignment offers students an effective "action learning".

Assessment methods

  Continuous assessment Partial exams General exam
  • Written individual exam (traditional/online)
     x
  • Group assignment (report, exercise, presentation, project work etc.)
     x
  • Peer evaluation
     x

ATTENDING STUDENTS

  • Knowledge and understanding of the country models, business models and management strategies within the fashion and luxury sector are assessed through the written exam. This written individual assessment counts for 70% of the final grade.
  • Capabilities to apply what learned in class are assessed through one group field assignment where students are asked to carry out one project for one company applying all methods and tools presented in class. The group grade accounts for 30% of the final grade.

NOT ATTENDING STUDENTS

  • Knowledge and understanding of the country models, business models and management strategies within the fashion and luxury sector are assessed through the written exam.  This written individual assessment counts for 100% of the final grade.

Teaching materials


ATTENDING STUDENTS

  • E.CORBELLINI, S. SAVIOLO, Management in fashion and luxury companies, ETAS, 2009 (chapters 1-8).

NOT ATTENDING STUDENTS

  • E.CORBELLINI, S. SAVIOLO, Management in fashion and luxury companies, ETAS, 2009 (chapters 1-8).
  • Additional readings and materials  (course pack) to be communicated at  the course start on the course platform.
Last change 16/06/2019 19:42